Social Media Content

Job Description:

The Social Media Content & Strategy Manager is responsible for establishing, maintaining, and growing the company's social influence across various social media sites (Facebook, X, Instagram, YouTube, LinkedIn, etc.)

This position requires a thorough understanding of how to use social media to develop, engage, and inform audiences. The ideal candidate will have experience in storytelling and an entrepreneurial mindset with the ability to execute social strategy.

Responsibilities:

• Work with a team to develop social media strategy for key platforms, aligning with overall marketing and business goals;
• Conduct regular social audits of all the company's brands, with multiple social accounts for each brand;
• Develop a social posting schedule with appropriate guidelines for team members;
• Improve brand profiles using SEO, keywords, boosted posts, and other tactics;
• Collaborate with colleagues to create audience-first digital resources (eBooks, guides, etc.) to grow email subscriptions;
• Conduct audience recruitment and retention content marketing campaigns;
• Monitor, data analyze, and report on campaigns;
• Write, schedule, and optimize content;
• Manage influencer marketing campaigns;
• Develop the strategy for corporate content marketing;
• Manage and execute campaigns for clients;
• Consult on digital communications in client meetings;
• Develop digital marketing solutions in alignment with sponsor objectives while maintaining authentic brand voice;
• Work directly with the company's CEO to manage his or her social media footprint within the industry.

Additional Responsibilities:

• Curate, create, and manage the production of social media content including images, video, and messaging;
• Establish and maintain corporate social media policy;
• Work with the content team to project manage content development, distribution, and promotion;
• Establish and maintain social benchmarks for each brand;
• Develop social media campaigns that support marketing initiatives;
• Maintain a brand voice and consistent look and feel for each brand across social platforms;
• Brainstorm, curate, write, and post blog content when needed;
• Collaborate with team members to develop content that is well-suited for social media;
• Regular and consistent attendance within the workplace is required. Face-to-face interaction and coordination of work with other employees is a major component of this job. Remote candidates will not be considered.

Job Qualifications:

• 5 years of experience building and executing social media strategies for leading brands;
• Bachelor's degree in marketing, communications, public relations, or related field;
• Deep understanding and passion for social media platforms, including Facebook, X, Instagram, YouTube, and LinkedIn;
• Experience working with social media management software (Sprout Social, Hootsuite, Buffer, or similar);
• Experience managing paid campaigns on Meta, X, and YouTube;
• Demonstrated track record of developing engaging and innovative social media strategies and growing engaged audiences on organic social channels;
• Proven ability to analyze and synthesize social analytics with a strong understanding of listening platforms;
• Successful creative writing, editing, and messaging experience;
• Highly motivated, innovative, and creative thinker who is in the know of social media trends and pop culture;
• Collaborative, but able to work independently in a fast-paced environment;
• Experience running several campaigns at once, able to adapt and prioritize;
• Ability to apply critical thought processes to problem-solving;
• Ability to seamlessly transition between strategic planning and hands-on execution — you enjoy thinking at a high level while also diving into the details to get the job done.