Social Media and Digital Marketing Specialist

Social Media and Digital Marketing Specialist for Podcast Content

Job Title: Social Media and Digital Marketing Specialist (Podcast Content)

Job Summary:
We are seeking a creative and results-driven Social Media and Digital Marketing Specialist to promote and grow our podcast audience. The ideal candidate will be responsible for developing and executing marketing strategies across various digital platforms, creating engaging content, and analyzing performance metrics to optimize campaigns.

Key Responsibilities:

• Develop and implement a comprehensive digital marketing strategy to promote podcast episodes and increase audience engagement.
• Manage social media accounts (e.g., Instagram, Twitter, LinkedIn, TikTok) by creating and scheduling posts, responding to comments, and fostering community engagement.
• Design and execute email marketing campaigns to keep listeners informed about new episodes, special guests, and events.
• Collaborate with graphic designers and video editors to create visually appealing promotional materials, including audiograms, teaser videos, and infographics.
• Monitor podcast performance metrics (e.g., downloads, listens, shares) and provide regular reports with actionable insights.
• Research and identify target audiences to tailor marketing efforts effectively.
• Stay updated on podcast industry trends and social media best practices to ensure innovative and effective marketing strategies.
• Build partnerships with influencers, other podcasts, and relevant organizations for cross-promotion opportunities.

Qualifications:

• Proven experience in social media management and digital marketing, preferably in the podcast or media industry.
• Strong understanding of social media platforms, analytics tools, and content creation.
• Excellent written and verbal communication skills.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Passion for podcasts and storytelling.