What are the responsibilities and job description for the Bacardi-Martini is hiring: Senior Director, Creative Development - Patron in New position at Bacardi-Martini?
With our Consumer at the heart, your key focus will be to :
Lead and deliver global communications strategy, plan, and marketing material
Lead the development of the connections plan with the integrated agency teams
Lead development and production on all brand advertising and campaigns
Lead the development of all comms toolkits / assets, guidelines for the brand to be flawlessly executed across all channels
Lead the development and execution of brand social and digital strategy, programming across multiple channels and agencies and working with markets and cross functions brand team to deliver quarterly social / digital content calendar in line with publishing best practices
Establish brand and campaign KPI’s in collaboration with SIA team, delivering measurement reports on a quarterly basis and post campaigns in-depth analysis
Responsible for marketing budget, keeping finance tracker up and being accountable on all finance
Responsible for all timelines and budgets whilst ensuring assets are delivered to a consistently high standard
Embed new brand positioning, platform, and campaign across top BMC’s
Deliverables
Global Connections Strategy
All Creative Comms Briefing
All internal comms marketing documents, films, and presentations of comms plans
Global Campaign Creative, Guidelines and Toolkits
Quarterly Social Toolkits
Measurement Framework & Bi-Annual Media Review
Stakeholder Management
GLOBAL : Work closely with the Global Brand VP, Coms VP, Brand Director, and global Marketing Team to create the global communication objectives / strategy and programming
MARKETS : Establish strong partnership and relationship with regional and local marketing teams to assist and deliver on their needs, gathering their inputs and collaborating on all marketing materials and programming throughout the process. Establish a process to build an ongoing communications framework with markets to share status and progress and deliver key presentations, toolkits, and guidelines.
CROSS FUNCTION : Build a strong collaboration with cross-functional teams from SIA, Finance, Legal, PR & Influence, Media to Customer Marketing
ORGANISATION : Deliver and / or assist in delivering key internal material needs and presentations for milestone planning sessions. Produce succinct and clear presentations and marketing reels for Board Meetings, IAP, Distributor Conferences.
CULTURE : Establish a collaborative and transparent culture. Be consistent, proactive, and embed the company’s 3 F’s principles.
Agency Management
Deliver annual agency scope of work in partnership with procurement lead
Lead agency relationships and IAT
Daily liaison with agency network to deliver marketing programs through influencers, content, and media across channels
Day-to-day lead of the agency teams on all aspects of production and creative feedback
Motivate and inspire agency partners
Liaise with EG on all assets management
Work with Meta, Google, Snapchat, Spotify, and other tech / social partners on connections planning, update markets on trends, insights, and new functionalities, and stay up to date with industry changes and best practices
Establish agency social community management process with daily sweep and coordinate with relevant team member in market on consumer marketing queries coming from social and .com
Collaborate with PR team and agency to identify influencers, content partners, and outreach models
Compliance
Build a deep understanding of priority markets : media channel / content restrictions by market, and deliver specific Dark Market compliance markets
Coordinate with CSR, Legal, and Agency on approvals of all marketing materials
Review & ensure all content complies with Alcohol rules and regulations
Manage assets library and maintain up-to-date asset records. Track asset buyouts ensuring all assets in use are covered within usage rights.
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