Earned Media Account Coordinator (Affiliate, Social, PR)

Earned Media Account Coordinator (Affiliate Marketing, Social Media, Public Relations)

Carbondale or Denver, CO office

At Backbone, we live by the mantra that passion drives results. We partner with leading lifestyle brands to drive growth through integrated marketing and strategic communications. We work with brands we believe in and pair our teammates with brands matching their interests and expertise. When you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for the outdoors and doing great work for great brands.

The Job

The Earned Media Account Coordinator (AC) supports the account management team, executing the tactical elements and reporting on the outcomes of our clients' PR, Affiliate and/or Social Media campaigns. This position requires in-person work from our Carbondale, CO, or Denver, CO office 2-3 days/week, with remote work flexibility the rest of the week.

• Daily support for PR/Affiliate/Social Media account managers
• Answer affiliate inquiries and manage newsletter communication
• Media monitoring and tracking
• Media database management and list-building
• Help to develop pitches for campaigns, partner recruitment, and news release writing
• Product seeding and shipping to media
• Asset management for partners
• Prepare weekly and monthly reporting for client programs - ROI reporting and results analysis
• Identify new affiliates to recruit into client programs, compile and analyze reporting, track client placements, and support optimizations
• Assist with social media community management and influencer campaigns across multiple platforms (Facebook/Instagram, Pinterest, TikTok, etc.)
• Research, contract, brief, and measure influencer campaigns
• Help to compile and assess flat fee placements for clients

Note: we consider applicants of all backgrounds. If you are excited about what we’re doing but don’t meet some of the criteria below, please don’t let that discourage you from applying.

The Essentials

• Bachelor's degree in communications, marketing, journalism, business or related field
• 0-2 years of professional experience
• You live in Denver or Carbondale, and are willing to work 2-3 days/week from one of our offices

Your Capabilities

• Have a basic understanding of the principles of marketing and advertising
• Able to work successfully in a team environment that promotes collaboration in addition to confidently working independently and leveraging resources at hand
• Detail-oriented and ability to appropriately manage time across multiple accounts
• Computer skills for editing and writing; knowledge of computer software programs such as Microsoft Word, PowerPoint and Excel
• Familiarity with popular social media channels including Instagram, Facebook, Twitter, YouTube, etc.
• Ability to work with strict deadlines, juggling multiple priorities and work under pressure
• Strong writing, interpersonal and communication skills
• Possess strong quantitative and analytical skills
• A willingness to roll up your sleeves to get the job done

The Extra Mile

• Previous work in the PR, Affiliate and/or Social Media fields
• Knowledgeable about affiliate marketing and how it contributes to a brand’s direct-to-consumer business
• Familiarity with affiliate networks like Avantlink, Impact, etc.
• Experience in Muckrack, Asana, Semrush,Google Analytics, Canva or Adobe Photoshop, video editing, influencer campaign management tools (CreatorIQ, MAVRCK, AspireIQ, etc.), community management tools (Dash Hudson, Sprout Social, Hootsuite, etc.)
• Proficient in research tools including RivalIQ, Google Trends, MuckRack, etc.
• Understanding of Backbone’s core values
• A love of the outdoors
• A sense of humor

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skillsets.

Salary: $50,000. This is a salaried, non-exempt position

Comprehensive Benefits

• Medical coverage (including Employer 100% paid option)

• Dental coverage

• Vision coverage

• 401 (k) match

• Wellness benefit

• Home office stipend

• Professional development/education assistance

• Paid volunteer hours

• Parental leave

• Flexible schedule

• Company-wide offsites

• Remote/hybrid workplace

About Backbone Media: We are the country's leading active lifestyle media agency. For 27 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado. Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law. Please no phone calls regarding job inquiries.