Media Coordinator

Location: Denver, CO or Carbondale, CO

At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play, keeping an eye on the elusive work/life balance. If you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle.

The Job

You will work with Media Strategists to organize and execute media campaigns for our clients. You are quick on your feet and able to prioritize multiple tasks and/or clients daily to ensure campaigns go off without a hitch. You like to balance creative thinking with thoughtful and data-driven analysis. This position requires in-person work from our Carbondale, CO, or Denver, CO office 2-3 days/week, with remote work flexibility the rest of the week.

The Work

• Support Media Strategists during campaign strategy development and plan execution
• Lead research to develop and support media strategies and tactics
• Work hand in hand with Strategists to make sure all of the finer details of executing a campaign are covered
• Immerse yourself in trafficking and reporting tools to manage delivery and results of digital campaigns (Google Campaign Manager, Google Analytics, AdSwerve, etc.)
• Work with the Operations and Finance team to ensure billing is on track
• Stay up to date on latest research and media trends
• Serve as a liaison between vendors, internal departments, and client, effectively communicating needs related to tactical execution (securing assets, adhering to campaign timelines, etc.).
• Data entry primarily pertaining to insertion order creation

Note: we consider applicants of all backgrounds. If you are excited about what we’re doing but don’t meet some of the criteria below, please don’t let that discourage you from applying.

The Essentials

• Bachelor’s Degree
• 0-2 years professional experience

Your Capabilities

• Able to work successfully in a team environment that promotes collaboration in addition to confidently working independently and leveraging resources at hand
• You communicate effectively at all levels
• Establish and maintain effective relationships interdepartmentally, as well as with those outside the team
• Possess strong quantitative and analytical skills
• Have a solid understanding of mathematical concepts
• Has a basic understanding of the principles of marketing and advertising, along with knowledge of media concepts and terms, creative and budget requirements
• Detail-oriented and ability to appropriately manage time
• Competent Excel and PowerPoint
• Able to prioritize, multi-task and work under pressure
• Willing to learn new things and challenge the norm

The Extra Mile

• Knowledgeable on all aspects of digital and traditional media, including Paid Social Media, Search Engine Management, Search Engine Optimization, Social Media Management, Mobile, Out-of-home, TV, Print, etc.
• Experience in Google Analytics, Google Ads, Google Data Studio and Google Campaign Manager
• Proficient in research tools including MRI and Facebook Audience Insights
• Excel master
• Understanding of Backbone’s core values
• A love of the outdoors
• A sense of humor

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skillsets.

Salary: $50,000. This is a salaried, non-exempt position

Comprehensive Benefits

• Medical coverage (including Employer 100% paid option)

• Dental coverage

• Vision coverage

• 401 (k) match

• Wellness benefit

• Home office stipend

• Professional development/education assistance

• Paid volunteer hours

• Parental leave

• Flexible schedule

• Company-wide offsites

• Remote/hybrid workplace

About Backbone Media: We are the country's leading active lifestyle media agency. For over 27 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado, Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.

Please no phone calls regarding job inquiries.

Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.