Social Media Strategist

Job Title: Social Media Strategist

Location: Los Angeles (On-Site)

Salary Range: $65,000 - $85,000/year (depending on experience, with room to grow)

About Us:

At Backdrop, we don't just set the stage; we create memorable experiences that elevate every moment. From trade shows to red carpet events, weddings, and beyond - our portable event backdrops and displays have set the scene for thousands of happy customers across the US and Canada. Built on quality, innovation, and unparalleled customer service, our brands- Tradeshowbooth.com, DisplayOverstock.com, GalaxyDisplays.com, and Backdrop.com—lead the charge in our field.

We’re seeking a Social Media Strategist who knows the power of short-form storytelling, understands what makes audiences stop scrolling, and crafts content that resonates.

Why Join Us?

• Work with a forward-thinking, innovative team that values creativity and data.
• Be the architect of engaging narratives that resonate with millions.
• Take ownership of a growing platform where your ideas will shape our success.
• Access cutting-edge tools and resources to bring your ideas to life.

What You’ll Do:

• Content Planning: Develop a strategic content calendar for platforms like Instagram, TikTok, Facebook, and LinkedIn, with an emphasis on storytelling and brand alignment.
• Content Creation: Ability to create short form content for Pinterest, Instagram, TikTok, Youtube, LinkedIn.
• Short-Form Mastery: Write snappy, scroll-stopping captions, video scripts, and posts that resonate with audiences across platforms.
• Community Engagement: Craft messaging that builds connection, loyalty, and engagement with our online community.
• Campaign Writing: Bring big ideas to life with creative campaign concepts that capture attention and spark conversations.

What You Bring:

• Expert Writing Skills: You’re a master of crafting short-form content that hooks, engages, and converts.
• Retention Knowledge: Deep understanding of audience retention strategies, from intro hooks to mid-video resets and powerful closing CTAs.
• Creativity Meets Analytics: You blend the art of storytelling with a strong understanding of audience data to produce content that works.
• Social Media Savvy: Experience crafting content and growing audiences on platforms like Instagram and TikTok.
• Trend Awareness: You know what’s trending and how to adapt it into narratives that fit our brand.
• Results-Oriented: A track record of growing social channels and engaging audiences through sharp, targeted writing.
• Flexibility & Collaboration: You thrive in a fast-paced environment, work well with creatives, and can pivot when needed.

The Perks:

We’re a collaborative, growing team that takes our work seriously - but not ourselves. You'll have the freedom to own your role, suggest improvements, and make a real impact. No micromanaging, no red tape - just good people doing great work.

• Competitive salary and performance bonuses.
• A creative team that values and celebrates storytelling.
• Opportunities for personal and professional growth in a rapidly growing company.
• Great in-office culture where you are valued.

How to Apply:

If you love crafting social content that captivates and connects, send us your resume, a portfolio of writing samples, and a cover letter highlighting your best campaign or community-building success story.

Let’s write the story of Backdrops success together — hook by hook, script by script.