What are the responsibilities and job description for the Meta Media Buyer Job at BAD Marketing in Alpharetta position at BAD Marketing?
Content Summary : Meta Media Buyer at Alpharetta, for BAD Marketing
ABOUT BAD MARKETING :
We're a team of 170 passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective : to not only help our clients grow profitably but also to provide them with an experience they can't find anywhere else.
We specialize in local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners, to online consumer product brand owners, online gurus selling courses or coaching, and more.
Our approach to success involves more than just B old A nd D isruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it.
ABOUT THIS POSITION :
As a Meta Media Buyer, you will play an important role in planning, executing, and optimizing paid media campaigns on Meta platforms. You will be responsible for working closely with the marketing team to come up with strategies that drive traffic, increase conversions and maximize ROI. You will also be developing and executing digital media campaigns for our local automotive department.
RESPONSIBILITIES :
- Must be able to collect, analyze , and maintain data to drive insights and improve business performance.
- Must be able to analyze Meta media business metrics and associated performance data daily to ensure client success, providing intelligent synthesis, interpretation and action plans.
- Must be able to ensure funnels / websites are working properly and set up for traffic. You will also need to optimize split test, A / B test ad copy, images and videos to meet performance goals.
- Collaborate with internal teams to create cohesive campaigns across digital and social media platforms, measure and report performance against goals (ROI and KPIs) while identifying trends to optimize spend and performance.
- Must be able to create, launch, and manage ad campaigns on Meta platforms, including Facebook and Instagram.
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