What are the responsibilities and job description for the Strategic Marketing Specialist - Plastic Additives position at Baerlocher USA LLC?
Job Description
Job Description
Company Profile :
Baerlocher is a global leader in the development and supply of advanced plastic additives that enhance the performance, durability, and sustainability of plastic products. We are committed to driving innovation, supporting environmental initiatives, and meeting the evolving needs of industries worldwide.
Position Summary :
We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a background in B2B marketing, preferably within the chemical, plastics, or manufacturing industries. This role will focus on developing and executing marketing strategies to promote our plastic additives portfolio, generate leads, and support sales growth.
Duties / Responsibilities :
- Develop and implement comprehensive marketing plans and campaigns to promote plastic additive products.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Create engaging content for digital platforms, including website, social media, email marketing, and industry publications.
- Collaborate with the sales team to develop targeted marketing materials and presentations.
- Manage and optimize online presence, including SEO / SEM strategies.
- Plan and coordinate participation in industry events, trade shows, and conferences.
- Analyze marketing performance metrics and prepare regular reports to measure effectiveness.
- Support product launches with strategic marketing initiatives and communication plans.
Qualifications :
Preferred Qualifications :
Other :
