What are the responsibilities and job description for the Senior Integrated Marketing Manager position at BAGGU?
About Us
BAGGU is a design focused bag company based in San Francisco, California. We are a small but hard-working team of people dedicated to making bags and accessories for playful everyday living.
For more information on our company visit us at baggu.com or follow us on Instagram and TikTok @baggu.
Please note that info@baggu.com is used for Customer Experience inquiries - please do not use this channel for Application inquiries.
About the Role
BAGGU is looking for a Senior Integrated Marketing Manager to join our growing marketing team! The Senior Integrated Marketing Manager will be a key leader within the marketing team, responsible for overseeing and executing comprehensive marketing campaigns across all customer touch points. This role will provide marketing support company-wide and leading BAGGU's communications strategy.
Location and Working Hours
Remote
Open to CA, OH, IL, NJ and NY based candidates
10am - 6pm PT
Responsibilities
Build marketing calendars that support sales goals for all BAGGU revenue channels
Create and direct marketing communications strategies that resonate with diverse audience segments across all marketing touchpoints
Establish measurement frameworks and KPIs to assess marketing effectiveness across channels
Collaborate with creative, sales, product development, stores, and customer service teams to ensure cohesive strategy implementation
Provide marketing support to various departments within the company
Identify and evaluate new marketing channels and opportunities
Manage public relations efforts & inbound inquiries
Manage the Digital Marketing Manager and Social Media Marketing Manager, ensuring cohesive and effective digital marketing efforts
Requirements
Minimum of 7 years in strategic omni-channel marketing, with 3 years managing communications for a high-visibility brand with engaged audiences
Proven track record of developing and executing successful marketing campaigns
Proficiency in digital marketing tools and reporting on marketing KPIs
Ability to think strategically and make data-driven decisions
Proven experience scaling marketing teams and operations in high-growth environments
Excellent communication and interpersonal skills
Demonstrated success in public relations, including media relations and issue resolution
Interested in the ever-evolving landscape marketing, keeping up with new trends and best practices
Highly organized and able to work both independently / cross-departmentally
Strong leadership skills with experience managing team members
Enthusiastic and eager to grow and learn with the company
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