What are the responsibilities and job description for the Social Media Marketing Manager position at BAGGU?
About Us
BAGGU is a design focused bag company based in San Francisco, California. We are a small but hard-working team of people dedicated to making cool bags that feel good to use.
For more information on our company visit us at or follow us on Instagram @baggu.
Please note that info@baggu.com is used for Customer Experience inquiries - please do not use this channel for Application inquiries.
About the Role
BAGGU is looking for a strategic Social Media Marketing Manager to lead our digital presence across all platforms. The ideal candidate will understand how to create engaging content that resonates with our highly engaged community while driving measurable business results. We're seeking someone with proven experience managing social media for high-visibility brands and cultivating active online communities, who can analyze performance metrics and translate insights into actionable strategies.
Location and Working Hours
Hybrid - 3 days in office, 2 days remote
Open to San Francisco Bay Area based candidates
10am - 6pm PT
Responsibilities
Lead social media strategy across all platforms to drive traffic and conversions to our website through engaging content and storytelling
Develop and execute comprehensive social content strategy that aligns with marketing initiatives while maintaining consistent brand voice across platforms
Create detailed content wireframes and schedules; partner with Creative team to produce and optimize platform-specific assets that resonate with target audiences
Monitor and analyze social media metrics, customer behavior trends, and campaign performance to optimize strategy and ROI
Manage community engagement by monitoring customer sentiment and overseeing responses to comments, DMs, and public forums.
Proactively identify and capitalize on emerging opportunities, including new platforms, features, and moments to maximize brand visibility and engagement
Oversee product seeding initiatives by identifying and managing relationships with key influencers and brand partners
Oversee curation and integration of user-generated content across website, email, and product pages
Requirements
Minimum 4 years of experience in social media management, preferably in e-commerce or fashion / retail
Demonstrated success managing social media presence for a high-visibility brand with 500K engaged followers across platforms
Strong analytical skills with experience in social media metrics tracking and data-driven decision making
Proven track record of growing social media engagement and driving conversions through organic and paid social initiatives
Excellent written and verbal communication skills with ability to adapt concepts across different platforms
Experience in influencer relationship management and product seeding campaigns
Demonstrated knowledge of current social media trends, best practices, and platform-specific content strategies
Proficiency in social media management tools and analytics platforms
Understanding of e-commerce customer journey and conversion optimization
Strong project management skills with ability to coordinate multiple initiatives simultaneously
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