Baked By Melissa is hiring: Social Media Manager in New York

Job Description

Job Description

Department : Brand

Location : Hybrid; New York, New York

Reports To : CEO

Direct Reports : None

Role Overview

We believe in spreading happiness - one bite-size cupcake at a time. Our brand is built on creativity, community, and connection, and our social media presence is a key ingredient in bringing that vision to life.

We’re looking for a Social Media Manager to support Melissa and our growing brand across platforms. This is a hands-on, creative, and strategic role - perfect for someone who lives and breathes content, thrives in fast-paced environments, and loves engaging with an online community.

If you’re a social media pro who knows how to create viral-worthy content, engage audiences, and analyze performance to optimize strategy, we want to hear from you!

What You’ll Do

Content Creation & Brand Storytelling

Support Melissa in creating authentic, engaging content that resonates with our audience and aligns with brand goals.

Capture, edit, and produce high-quality, short-form video, photo, and social-first content for TikTok, Instagram, and emerging platforms.

Own the editorial calendar, managing a daily posting schedule across platforms.

Stay on top of trends, leveraging cultural moments and social listening to create timely, buzzworthy content.

Work in a hybrid capacity, combining remote work with on-site content creation (e.g., PR events, press appearances, campaign shoots, bakery visits).

Revenue Generation : Paid Social & Affiliate

Create content that supports paid social ad campaigns, working closely with internal teams to optimize performance.

Develop and execute social strategies to drive revenue through affiliate links and social commerce (e.g., linking to Melissa’s Amazon shop in IG stories).

Analyze engagement and conversion data to refine content strategies for both organic and paid growth.

Community Engagement & Growth

Manage Baked by Melissa’s social community, responding to comments, DMs, and customer inquiries in a brand-appropriate voice.

Engage with our audience, influencers, and partners to foster a strong, loyal community.

Proactively join and spark conversations, ensuring Baked by Melissa is part of trending cultural moments.

Continuously test and optimize engagement strategies to increase reach, visibility, and conversion.

Sponsored Content & Partnerships

Work closely with the Brand Partnerships team to execute influencer and brand collaboration content.

Ensure timely and effective posting of sponsored content and partnership deliverables.

Align partnership content with Baked by Melissa’s overall social media strategy for maximum impact.

Track and analyze sponcon performance, providing insights and recommendations for future campaigns.

Reporting & Analytics

Track and analyze key social media performance metrics to inform content and engagement strategies.

Provide regular reports on social trends, performance, and opportunities for optimization.

Stay informed on platform updates, algorithm changes, and emerging best practices to keep Baked by Melissa ahead of the curve.

What We’re Looking For

A Social Media Expert : you know the ins and outs of TikTok, Instagram, and emerging platforms, with a proven ability to create engaging content and grow communities.

Creative & Trend-Savvy : You’re always ahead of the latest trends, memes, and viral moments - ready to jump on opportunities before they peak.

Revenue-Minded & Analytical : You understand how to turn content into revenue, whether through affiliate, paid social, or strategic partnerships.

Hands-on & Resourceful : You’re a self-starter who thrives in a fast-moving, dynamic environment, comfortable brainstorming big ideas and executing them yourself.

A Strong Communicator : You can write compelling captions, craft engaging responses, and maintain a consistent brand voice that resonates with our audience.

Qualifications

3-5 years of social media experience, with a strong background in content creation, community management, and analytics.

Expertise in TikTok, Instagram, and other emerging platforms.

Experience driving revenue through social media, including affiliate marketing, paid social ads, and partnerships.

Strong copywriting and storytelling skills, with the ability to craft compelling brand narratives.

Proficiency in social media analytics tools and a data-driven approach to optimization.

A passion for food, creativity, and social media culture.