Marketing Specialist

Our Marketing Department has an excellent opportunity for a Marketing Specialist in the New York office. The Marketing Specialist is an exempt position that reports to the Senior Business Development & Marketing Manager (Sr. BDMM) and is responsible for coordinating the marketing activities of the Labor and Employment Practice Group. This position works closely with the firmwide Business Development & Marketing team to initiate, coordinate and/or implement marketing and business development initiatives for the firmwide Labor and Employment Practice Group, which spans our firm’s 18 offices.

Responsibilities:

• In collaboration with the Sr. BDMM, manage practice team events/conferences, including establishing and managing the budget, site selection, development of the invite list and management of the invitation process, event logistics, site setup, CLE planning and post-event follow-up. Set up and monitor required technology for virtual events and webinars.
• Work closely with firm attorneys and BD & Marketing department personnel to create client-focused brochures and other collateral and pitch materials that meet attorney specifications.
• For client proposal responses, gather and analyze existing relevant materials, provide competitive intelligence in conjunction with the Competitive Intelligence Team, identify and gather firmwide human resources and financial information as needed, gain final BD & Marketing department and attorney approvals, proof and correct errors, format for consistency and visual appeal while upholding firm branding standards, and coordinate the printing and timely delivery of business development and marketing materials. Share best practices in the BD & Marketing department’s knowledge base.
• Assist with the preparation of Chambers, Legal 500 and other submissions for rankings and directories.
• Work independently on Labor and Employment Practice Group thought leadership pieces for production and publishing, including blog posts, alerts, invitations to events (in-person and webinars) and podcasts.
• Maintain a relevant database of practice team experience, including but not limited to collection of matter summaries for use in our firm’s experience database and various directory reporting efforts.
• In coordination with the Sr. BDMM Labor and Employment, orchestrate sponsorship/membership opportunities, including vetting opportunities, arranging for payment, managing ad production, and arranging events, conferences, speaking opportunities, logins/passwords, marketing materials, etc., for these initiatives.
• Collaborate with the appropriate team members to maintain accurate and effective web content for both practice teams and attorneys.
• Support the integration of lateral attorneys, including bio creation and posting of our firm photo, press release and intranet story; announcements; updates to community involvement database; business development planning; and contacts integration.
• Assist the Sr. BDMM in staying abreast of news about client development targets in order to suggest opportunities and approaches for client expansion or market penetration. In tandem with the Competitive Intelligence team, conduct research on such targets as needed. Create development activity reports.
• Respond to requests and questions from attorneys, administrative staff and vendors. Provide excellent customer service and follow-through on requests in order to ensure needs are met.
• Lead efforts around practice team meetings, including establishing quarterly meetings, taking notes during meetings, and carrying forward initiatives and deliverables that evolve out of meetings.
• Assist the Labor and Employment Practice Group chair and Sr. BDMM where needed with groupwide practice development projects and initiatives.
• Perform other duties as requested and assigned.
• Demonstrate willingness to support a firm industry team or a partner in the Client Success Program.

Requirements:

• Bachelor’s degree in marketing or related field along with a minimum of three years of related experience, or an equivalent combination of education and experience. Law firm experience is highly desirable.
• Demonstrated proficiency in Microsoft Office Suite, including Word, Outlook, Excel and PowerPoint. Proven aptitude to learn new software applications.
• Demonstrated proficiency in leveraging various legal marketing software applications to accomplish goals and carry forward initiatives and daily deliverables.
• Strong analytical and communication skills, both oral and written. Ability to speak effectively and respond to common inquiries or complaints from all levels of professional and support staff, clients, regulatory agencies and members of the business community. Interpersonal communication skills necessary to maintain effective relationships with partners, attorneys, clients and staff. High degree of responsiveness, diplomacy and professionalism in these interactions.
• Excellent organizational and planning skills, with the ability to prioritize multiple tasks and projects in a fast-paced environment with strict deadlines. Outstanding creativity, flexibility and persistence, motivation and energy, and ability to work with little supervision and collaborate with other members of the team. Good judgment, tact and flexibility under pressure in a mixed-matrix environment with many stakeholders and potentially competing priorities.
• Detail-oriented with a focus on providing a strong, error-free work product.
• Ability to occasionally travel nationwide to provide support for Labor and Employment Practice Group events and programs.
• Ability to multitask around both short- and long-term deliverables, including reprioritizing and “switching gears” to accommodate needs.
• Willingness and ability to work outside of normal business hours depending on needs and deadlines.

The expected annual salary for this position ranges from $85,000 to $95,000. The salary offered will be determined by a wide range of factors, including but not limited to experience level, education/training and relevant skills. 

Salary : $85,000 - $95,000