What are the responsibilities and job description for the Search Engine Optimization Specialist position at Baker Law Group, LLC?
Job Description:
We are seeking an experienced SEO Specialist to join our marketing team and play a critical role in driving organic traffic and improving search engine rankings. This position will focus on content optimization, link-building strategies, and implementing SEO best practices within a WordPress environment. Prior experience in the legal industry is a plus, as is the ability to work collaboratively and think strategically.
Key Responsibilities:
- Develop and execute SEO strategies to increase website traffic and improve search rankings.
- Perform keyword research, on-page optimization, and technical audits to enhance site performance.
- Build and manage high-quality backlinks through ethical and effective link-building campaigns.
- Optimize and manage content within a WordPress environment, ensuring SEO compliance.
- Monitor, analyze, and report on SEO performance using tools like Google Analytics, SEMrush.
- Stay up-to-date on SEO trends, search engine algorithm changes, and best practices.
- Collaborate with team members to align SEO strategies with broader marketing goals.
- Bring forward-thinking ideas to improve processes, tools, and techniques for SEO growth.
Qualifications:
- Proven experience in SEO, including content optimization and link building.
- Proficiency with WordPress and familiarity with plugins and tools for SEO management.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush.
- Team-oriented mindset with excellent communication and collaboration skills.
- Forward-thinking approach to SEO strategies and a proactive attitude toward problem-solving.
- Experience working on SEO for law firms or professional services industries is preferred.
Preferred Skills:
- Strong understanding of technical SEO, including page speed optimization, schema markup, and site architecture.
- Experience coordinating with content creators to produce high-quality, optimized content.
- Ability to prioritize tasks effectively in a fast-paced environment.
This role is ideal for a strategic thinker who thrives in a collaborative team setting and has a strong drive to stay ahead in the ever-evolving SEO landscape.
