What are the responsibilities and job description for the Baker Public Relations is hiring: Public Relations Strategist in City of Albany position at Baker Public Relations?

Baker Public Relations, a full-service, woman-owned communications agency, is seeking to hire an experienced Public Relations Strategist to work in conjunction with the team to deliver exceptional services for a range of clients in the agency’s roster that includes healthcare, hospitality, lifestyle, government, legal, higher education, technology and real estate industries.

Candidates must be highly organized, detail-oriented, hungry to work and have excellent communication skills, both oral and written.

Responsibilities

Act as the daily contact for various clients, managing public relations needs and overseeing creative service requests, vendors and outside consultants as needed.
Lead cross-functional teams to align PR initiatives with organizational goals and objectives.
Help clients achieve success through personalized service and an understanding of their industries and business objectives, as well as their challenges and opportunities.
Work cross-functionally with team members to create and implement PR strategies and campaigns that align with clients’ goals and objectives, identify target audiences and set measurable goals.
Manage press requests, distribute and draft press releases, articles, newsletters and other communications materials, seeking high-level placements in print, broadcast and online media.
Build and maintain positive relationships with media outlets and journalists through effective story pitching, interview coordination, inquiry management, and networking.
Plan and coordinate events such as press conferences, product launches and community outreach initiatives to generate positive publicity and engage key stakeholders; serve as client and agency representative at such events.
Handle crisis communications and manage client reputations in the event of a negative situation or crisis.
Effectively leverage data analysis and reporting tools to provide clients with results and recommendations for future strategies.
Write compelling and on-brand content for digital and social channels and demonstrate an aptitude and willingness to manage social media campaigns and efforts.
Attend networking and media events, and meetings with clients, vendors and partner organizations to discuss aspects of PR campaigns and activities.
Demonstrate capability to provide strategic counsel to clients at a moment’s notice with support from account leads or other members of the team.
Mentor junior staff, fostering a culture of continuous learning and growth.
Assist in delivering presentations to various internal and external audiences, including media training for clients and new business pitches.
Create and manage client budgets and work to ensure projects are completed within the budget.
Establish community relationships to expand the agency’s network to contribute to future new business initiatives.

Key Skills

Excellent communication skills, both written and verbal

Strategic thinking and problem-solving abilities

Media savvy and understanding of the media landscape

Strong analytical skills to measure PR campaign effectiveness

Ability to build relationships and influence others

Knowledge of digital media and social media platforms

Experience with crisis communications

Strong organizational and time-management skills

Ability to work on tight media deadlines and meet your team and clients' demands

Solid presentation skills

Creative and energetic personality

Qualifications

Bachelor’s degree in journalism, communications, or related field is required.

Minimum of 10 years’ experience in a communications role either in-house or with an agency (preferred).

Experience managing several accounts and / or projects simultaneously.

Passion for creativity and innovation.

Strong managerial and team building skills.

Ability to see the “big picture,” prioritize appropriately, and embrace a “team” concept.

Strong ability to prioritize, individually and for others.

Exceptional written and verbal communication skills with great attention to detail.

Experience creating and managing budgets for projects covering all the above.

A thorough understanding of the agency process and agency / client relationship model.

Willing to work hours as required by workload, sometimes including after hours, weekends, plus ability to travel as needed.

A strong 'self-starter' mentality and sense of responsibility.

A positive, upbeat attitude!

Desire to do the best work of your career.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Public Relations and Communications Services

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