What are the responsibilities and job description for the Email Marketing Specialist position at Baker Publishing Group?
Position : Email Marketing Specialist
Department : Marketing
Reports to : Digital Marketing Director
Position Type : Regular Full-Time, exempt
Location : Baker Publishing Group, MI or MN or Remote
About this position :
The Email Marketing Specialist will lead the strategy, execution, and optimization of our email marketing initiatives, leveraging your expertise to foster meaningful connections with our audience. The ideal candidate will play a critical role in driving engagement, nurturing customer relationships, and contributing to our mission of spreading impactful stories and messages. This role will contribute to both the Ecommerce and Publishing sides of the business, supporting efforts such as abandoned cart, abandoned browse, and product recommendations, as well as content-driven campaigns that promote our books, authors, and mission-driven projects.
Primary Responsibilities :
- Develop and execute a comprehensive email marketing strategy and calendar to engage, nurture, and convert subscribers in alignment with our brand and mission.
- Design and implement automated email campaigns, including :
Map and optimize the customer journey to ensure email campaigns align with every stage of the subscriber lifecycle, creating seamless and engaging touchpoints from onboarding to retention
Qualifications :
Compensation and Benefits :
Salary and rank commensurate with qualifications and experience. As a full-time position, benefits provided include health, dental, group life insurance, short- and long-term disability insurance, paid time off, 401(k) after three months, and others.
Baker Publishing Group is an Equal Opportunity Employer. As a company that believes in the inherent diversity reflected in the kingdom of God, Baker Book House Company is committed to the importance of diversity, equity, inclusion, and belonging (DEIB) in the books we publish, in our community of employees, and in the way we conduct ourselves in our workplace and in the marketplace.