Baker

Job Description

Job Summary:

We are seeking a dynamic, creative, and detail-oriented individual to fill a combined role that includes being the Head Chef/Recipe Developer/Baker as well as the Social Media Coordinator. The ideal candidate will have a love for baking, experience with recipe development for children, and a creative flair for engaging social media content. This is a unique role where you’ll be leading the creation of our monthly baking kits, as well as creating and executing social media strategies to expand our brand's reach.

Key Responsibilities:

Recipe Development & Baking

• Develop and test new, seasonally appropriate baking recipes for our monthly kits.
• Create engaging, kid-friendly instructions and baking tips for each recipe.
• Appear in pre-recorded and live video tutorials on social media, demonstrating baking techniques in a fun and friendly manner.
• Engage with our social media audience through live sessions, TikToks, Instagram content, and other creative formats.
• Work collaboratively with the marketing team to align social media content with upcoming kits.
• Stay up-to-date with baking trends, bringing fresh ideas to the table for both recipes and engagement strategies.
• Light video editing.
  
  

Social Media & Marketing

• Develop and execute social media marketing strategies across Facebook, Instagram, TikTok, Twitter, and LinkedIn.
• Create engaging, visually appealing content that resonates with both children and parents while maintaining the brand's voice.
• Monitor social media engagement and analyze performance metrics to optimize content.
• Respond to customer inquiries and feedback on social media in a timely and friendly manner.
• Collaborate with the marketing team to align social media efforts with overall marketing objectives, including e-commerce promotions and partnerships.
  
  

Qualifications:

• A passion for baking and positive energy.
• Strong recipe development skills, particularly for kids.
• Excellent on-camera presence and ability to engage with a young audience.
• Familiarity with social media platforms (Facebook, Instagram, TikTok, etc.) and trends.
• Light video editing and content creation skills.
• Creative skills in graphic design, especially using tools like Adobe Illustrator.
• Strong understanding of digital marketing trends and experience with social media management tools (Hootsuite, etc.) is a plus.
• Ability to work independently and as part of a collaborative team.
• An understanding of how to make baking accessible and fun for children.
  
  

Company Description

Baketivity is dedicated to creating fun, educational, and delicious baking experiences for children of all ages. Our monthly subscription boxes include pre-measured dry ingredients, a recipe booklet, and tons of extra kid-friendly content. Each box is designed to teach new baking skills and provide a creative adventure that results in an adorable & tasty treat. We are looking for a passionate and creative head chef to join our team and help us bring joy to kids through baking.

Baketivity is dedicated to creating fun, educational, and delicious baking experiences for children of all ages. Our monthly subscription boxes include pre-measured dry ingredients, a recipe booklet, and tons of extra kid-friendly content. Each box is designed to teach new baking skills and provide a creative adventure that results in an adorable & tasty treat. We are looking for a passionate and creative head chef to join our team and help us bring joy to kids through baking.