What are the responsibilities and job description for the Social Media Manager (Hybrid) position at Balanced Body?
Description
Balanced Body is an energetic, environmentally sensitive company that is growing! Balanced Body leads the world in providing Pilates equipment and education.
We’re looking for a Social Media Manager to join our growing team and help shape our brand’s voice across digital platforms. In this role, you'll design and execute impactful social media strategies to enhance our brand and drive measurable results across multiple platforms. As a key member of our marketing team, you’ll leverage creativity, data, and a deep understanding of social trends to build a strong, authentic online presence for Balanced Body. If you’re passionate about wellness, social media, and driving brand growth, we'd love to hear from you!
Requirements
- Develop and execute a comprehensive social media strategy that aligns with the company’s overall goals and sales and marketing objectives.
- Conduct audience analysis, market research and competitor benchmarking to identify opportunities and challenges.
- Create, curate, and schedule high-quality, engaging content (text, images, videos, and graphics) across platforms like Instagram, Facebook, Twitter / X, LinkedIn, YouTube, Pinterest, TikTok etc.
- Actively engage with followers by responding to comments, messages and tags in a timely and authentic manner.
- Create a quarterly social media calendar (aligned with sales & marketing goals) collaboratively with the Marketing team to support product launches, events, brand initiatives and seasonal promotions
- Build relationships with influencers, partners, and key audiences to amplify brand presence and grow authentic followings.
- Monitor, track, and analyze the performance of social media campaigns using Sprout Social and Google Analytics.
- Define and track measurable KPIs to evaluate the success of social media efforts.
- Provide monthly reports on key metrics and offer actionable insights to optimize future campaigns.
- Stay current with the latest social media trends, tools, and best practices and propose innovative ideas to keep the brand relevant.
- Collaborate with the creative team to produce multimedia content tailored to each platform.
- Work closely with the Marketing team to ensure consistent messaging across all channels and align paid ads with overall campaign goals.
- Plan, execute, and monitor paid social media campaigns to drive engagement, and conversions.
- Continuously optimize strategies based on data-driven findings and audience feedback.
Qualifications
Work Schedule :
Monday - Friday 7 : 00AM -4 : 00PM
Hybrid Schedule : 1-2 days on-site in Sacramento, CA 95828
Salary Range : $70,000 - $90,000
Salary : $70,000 - $90,000
