Marketing Intelligence Analyst

Position Summary

Do you love food and data? Do you love digging into data as much as digging into your next meal? At Baldor, our Marketing team is responsible for creating awareness of our brand among potential customers and markets and supporting revenue growth via digital and offline channels via share of plate and share of market. We are looking for a dynamic and highly skilled Marketing Intelligence Analyst to join our team to help support this goal. In this critical role, you will bridge the gap between marketing/revenue data and actionable strategy, leveraging advanced analytics to inform marketing decisions and drive measurable results across our organization. 
 
This position focuses on marketing analytics, channel optimization, and business intelligence, providing valuable insights across marketing, product, technology, revenue, and operations teams. You'll take ownership of analyzing marketing performance, improving campaign strategies, and implementing cutting-edge tools to enhance our digital presence and impact. This is a job for a builder. 

With your expertise in behavioral analytics, web personalization, sales channels, and BI tools, you will lead efforts to uncover opportunities, measure ROI, and shape the customer journey. Collaboration will be key as you partner with cross-functional teams to implement data-driven strategies and provide business context that aligns stakeholders toward strategic goals. You are someone who goes above and beyond simply pulling and reporting data, but who is also able to draw insights from that data that improve our marketing impact. This is an exciting opportunity for a solutions-focused, seasoned analyst who thrives at the intersection of marketing, data, and business strategy in a fast-paced, results-oriented environment that at the end of the day is all about food. In this role, you will report directly to the Senior Manager of Analytics and Digital and work as a partner to the Manager of Digital Marketing while collaborating closely with the whole Marketing and Revenue Analytics teams. This is a hybrid role but will be expected to be in the office at our Bronx, NY headquarters at least 2 days per week. 

Responsibilities:

• Marketing Performance Analytics:
  • Conduct in-depth analysis of digital marketing performance, customer acquisition, and engagement across paid, owned, and earned channels.
  • Define and measure KPIs to assess workstream effectiveness and marketing ROI.
  • Create weekly and monthly reports and dashboards showing performance and effectiveness, and present those reports out.
  • Support social, paid media, and email channel analytics
• Web & Customer Insights:
  • Leverage Google Analytics 4 (GA4), Firebase, and PowerBI to analyze website & mobile app traffic, behavior, and conversion trends.
  • Develop actionable insights to optimize user journeys and site performance.
  • A/B test potential strategies and report out on performance for decision-making.
• Weave in Behavioral, Qualitative, and Satisfaction Layers:
  • Lead integration of CSAT collection program in existing customer journey.
  • Leverage CSAT/NPS and Voice of Customer data with behavioral analytics to provide qualitative layers to revenue and market trend analyses.
• BI Dashboard Creation:
  • Design and maintain interactive dashboards using tools like PowerBI and GA4/Looker to visualize marketing, web, and revenue metrics for key stakeholders.
• Cross-Functional Collaboration:
  • Bridge the gap between marketing analytics and other teams, translating data insights into actionable strategies.
  • Work closely with product, technology, revenue, and operations teams to align on goals and inform decision-making.
• Advanced Data Analysis:
  • Perform deep-dive analyses to uncover trends and opportunities across customer cohorts, geographies, and channels.
  • Provide strategic recommendations to enhance marketing effectiveness and revenue outcomes.
• Data Integration and Automation:
  • Identify opportunities to streamline reporting and data integration processes across tools and platforms.
• Storytelling with Data:
  • Present complex data findings clearly and persuasively to stakeholders, including executives.
  • Act as a trusted advisor, providing context and insights to drive informed decision-making.
• Web Personalization Strategy
  • Partner with marketing and product teams to implement and optimize web personalization tools (e.g., Dynamic Yield or similar platforms).
  • Drive data-driven strategies for personalized customer experiences and segmentation. 

Requirements and Skills:

• Minimum of 3 years proven experience in marketing analytics and business intelligence, focusing on digital marketing, web analytics, and strategic reporting frameworks.
• Advanced proficiency in Google Analytics 4, PowerBI, and Microsoft Suite. 
  Experience with web personalization platforms (e.g., Dynamic Yield, Adobe Target) and CSAT/plug-in monitoring software (Qualtrics, Pendo, etc.) is highly preferred.
• Exceptional ability to convey data-driven insights through compelling storytelling tailored to various audience with clear connections to business context in professional decks and other formats.
• Demonstrated ability to work effectively with different teams and influence strategies across multiple departments.
• A desire to solve problems and always look for something to improve.
• Experience querying and analyzing data using SQL preferred.
• Bachelor’s degree in Marketing, Business, Data Science, or a related discipline.

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