Marketing Specialist

The Marketing Specialist will be responsible for managing relationships with internal and external resources to ensure marketing campaigns are produced on time, on budget, and to the highest quality standards. They will partner with the core marketing team to streamline processes and create a standard of excellence across various departments. The Marketing Specialist will develop key marketing and social media materials, plan and execute efforts to build the firm's marketing presence, and analyze digital campaigns against performance goals.

PRIMARY RESPONSIBILITIES:

• Manage relationships with internal marketing, content/copy, graphic design, technology and operations professionals, and outside agencies and freelance resources to ensure marketing tools and campaigns are produced on time, on budget and to the highest quality standards

• Partner with the core marketing team to streamline marketing processes and create a marketing process standard of excellence, and ensure adoption across various internal departments

• Manage the creation and development of key marketing and social media materials

• Contribute to the planning and development for efforts to build the firm's marketing presence across all channels including: print (collateral, banners, advertising), electronic (web, webinar, e-mail, social media, online communities) and event (trade shows, agency and broker meetings, road shows, industry conferences)

• Analyze and assess digital marketing campaigns against performance goals (key performance indicators and return on investment)

• Develop and maintain a marketing calendar allowing for distribution channel management and coordination of marketing efforts to target audiences, and proactively identify opportunities and conflicts; lead a weekly project tracking/status call with all stakeholders

• Support sales teams through various technologies including marketing automation software and CRM system management

KNOWLEDGE, SKILLS & ABILITIES:

• Computer proficiency with Microsoft Office (Word, PowerPoint, Excel) and Adobe Creative Suite, Illustrator, InDesign, and Photoshop

• Proven outcomes in email marketing and social media promotions

• Demonstrates high attention to detail

• Knowledge or strong desire to learn about the insurance industry

• Proven ability to write content on complex/technical topics

• Strong written and verbal interpersonal communication skills

• Ability to operate under solid pressure and meet tight deadlines

• Effective project management and time management skills, especially when working with others.

• Sound understanding of marketing principles

• Adept at learning new systems

• Prior experience with marketing automation software, CRM systems, and email marketing platforms

EDUCATION & EXPERIENCE:

• Bachelor's Degree or equivalent combination of education and work experience

• 4 years' relevant experience

• Experience leading sales enablement efforts

• Experience writing and editing professional content

IMPORTANT NOTICE:

• This position description is intended to describe the level of work required of the person performing in the role and is not a contract.  The essential responsibilities are outlined; other duties may be assigned as needs arise or as required to support the organization.  All requirements may be subject to reasonable accommodation to applicants and colleagues who need them for medical or religious reasons.

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The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.