What are the responsibilities and job description for the Promotional Manager position at Ballpark Village?
Located in the heart of the central business district and adjacent to Busch Stadium, Ballpark Village is the center for St. Louis regional entertainment and hosts more than an estimated 6 million visitors annually with 150 events per year.
Position Summary : The Promotions Manager is responsible for guiding the team in planning and executing revenue driving approaches that yield measurable improvements in district and venue sales and profitability.
Key Responsibilities include, but are not limited to :
Partner with director of operations, general managers, and marketing managers to make decisions about strategies to drive revenue.
Exercise independent discretion and judgment to drive revenue through :
data collection
happy hours / SMS booked parties
building guest lists
celebration parties
hotel program / office visits
VIP tables
Premium reserved seating for less than 12 guests ("PRS")
Other non-BEO social groups
Negotiate rates for VIP tables.
Negotiate promotional offerings for happy hours / SMS booked parties, celebration parties, PRS, and other non-BEO social groups.
Host happy hours / SMS booked parties, celebration parties, VIP tables, PRS, and other non-BEO social groups with the goal of bolstering relationships with current clientele and building relationships with new clientele.
Select and schedule hourly team members to work promotional hours, happy hours / SMS booked parties, celebration parties, VIP tables, PRS, and other non-BEO social groups.
Supervise, manage, and direct hourly team members when they are working promotional hours, happy hours / SMS booked parties, celebration parties, VIP tables, PRS, and other non-BEO social groups.
Host bi-weekly training sessions for hourly team members on data collection, building guest lists, sports betting signups (as applicable by venue), and other promotional initiatives.
Prepare weekly score card report documenting performance in areas of responsibility summarized above.
Qualifications :
1-3 years of experience in a hospitality or hotel sales and marketing setting, or an equivalent combination of education and experience.
Superior interpersonal, written, and verbal communication skills.
Proficient in Microsoft Word, Excel, PowerPoint, and Outlook.
Must be savvy in marketing and promotional strategies, particularly with respect to social media.
Must be highly organized and reliable.
Position requires the ability to perform the following :
Able to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently, as well as strong attention to detail.
Ability to travel to attend workshops, tradeshows, conventions, meetings, etc.
Ability to work nights, weekends, and / or holidays.
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