What are the responsibilities and job description for the Vice President, Marketing position at Ballston Spa National Bank?
Are you looking to lead a team and set Marketing strategy for a nationally recognized community bank? Ballston Spa National Bank (BSNB) is looking to hire an experienced Vice President, Marketing to develop and implement marketing initiatives to drive BSNB's short and long-term strategic growth goals across product lines.
This position earns competitive pay coupled with incentive opportunities. We also offer great benefits, including medical, dental, vision, a 401(k) plan with a company match, a pension plan, 11 paid holidays, generous paid time off (PTO), company-paid life insurance, voluntary insurances, and more. If this sounds like the right opportunity for you to leverage your experience and have a long-term impact on an organization, join our close-knit team today!
VICE PRESIDENT, MARKETING - As a department leader with a minimum of 7 years' marketing experience in financial services, you will:
- Develop and implement a strategic marketing plan and budget that will drive the bank in achieving its key strategic objectives.
- Oversee and align all marketing, branding, digital initiatives, and social media strategies across all BSNB product lines;
- Research and make recommendations using data trends, demographic data, market research and customer feedback to deepen BSNB's market share and presence in our communities;
- Oversee the Marketing component of a product launch and coordination with relevant departments
- Write and provide timely and accurate information to staff regarding promotional activities and product changes;
- Leverage CRM to maximize BSNB's communication and marketing strategies;
- Oversee quarterly and annual shareholder communications;
- Evaluate and respond to all community requests for contributions, sponsorships, event participation, and program book advertising. Compiles and documents bank donations/sponsorships/service efforts for Community Reinvestment Act consideration.
QUALIFICATIONS FOR THE VICE PRESIDENT, MARKETING
- Minimum 7 years' progressive experience in marketing in the financial services arena with a Bachelor's degree in marketing or related field required.
- Demonstrated ability in one or more of the following required: advertising, campaign development, product development, customer/employee/media communications, or CRM.
- Demonstrated ability to remain current on marketing strategies and trends, implementing innovative solutions to enhance online presence.
- Excellent written and oral communication skills.
- Strong leadership skills with demonstrated ability in strategic planning and execution. Prior experience leading a Marketing team.
ABOUT BALLSTON SPA NATIONAL BANK (BSNB)
Established in 1838, we are proud to provide financial solutions to businesses, individuals and families located in the greater Capital Region and beyond. Thirteen full-service banking offices coupled with digital banking services provide products and services geared towards meeting the needs of the markets we serve. As a community-minded financial institution, we make giving back and volunteer work a priority.
BSNB provides all employees and applicants an equal employment opportunity in the manner required by law in all aspects of employment regardless of race, color, religion, creed, national origin, age, sex, sexual orientation, gender identity or expression, marital status, military status, disability, predisposing genetic characteristics, domestic violence victim status or any other status protected by local, state, or federal law. BSNB is a VEVRAA employer and has a desire for priority referrals of protected veterans. We thank all applicants for their interest and will contact those candidates who are under consideration.
Salary : $82,000 - $145,000
