What are the responsibilities and job description for the Specialist Marketing Systems position at Bally's Atlantic City Casino Resort?
Why Bally's?
Bally’s Corporation is a global casino-entertainment company with a growing omni-channel presence, currently owning and managing 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and having access to OSB licenses in 18 states. The recent acquisition of Aspers Casino in Newcastle, UK, further expands its international footprint and enhances its diverse entertainment offerings. It also owns Bally’s Interactive International, formerly Gamesys Group, a leading, global, interactive gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.
With 10,600 employees, the Company’s casino operations include approximately 15,300 slot machines, 580 table games, and 3,800 hotel rooms. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.
Upon completion of the announced merger with The Queen Casino & Entertainment Inc. (“Queen”), the above portfolio is expected to be supplemented with four additional casinos across three states, one of which will be an additional state that expands Bally’s jurisdiction of operations to include the state of Iowa. Queen will also add over 900 employees, and operations that currently include approximately 2,400 slot machines, 50 table games, and 150 hotel rooms to the Bally’s portfolio. Bally’s will also become the successor of Queen’s significant economic stake in a global lottery management and services business through its investment in Intralot S.A. (ATSE: INLOT).
The Role:
Assisting with the development, implementation and analysis of incoming and ongoing advertising, direct mail, email marketing, public relations, and sponsorship requests. Always be a step ahead of what we can do better at Baily's, and you will make the difference.
Responsibilities:
Creating and managing paid advertisements.
Plan and manage content for various social media channels = Facebook, Instagram, X, Linked In, TikTok.
Facilitate and traffic all advertising and job requests for various departments on property, acting as the primary liaison for marketing, advertising, and PR needs.
Exceptional follow-through on tasks and attention to detail, as well as communication with key partners and departments.
Write, proofread, and edit advertising materials, press releases and other forms of communication.
Coordinate media visits, press events, and respond to all media requests and inquiries for press materials.
Takes the lead on large-scale sponsorships both in and out of market ensuring all materials and activations are within the property's brand.
Maintains signage plan both static and digital for accuracy and timeliness of messaging.
Conducts on property walk throughs to assure signage and message are current and in good condition.
Under the direction of the Marketing Services manager, works closely to assist in the development, implementation, and analysis of incoming and outgoing sponsorships to directly reduce costs and add value to the property programming.
Under the direction of the Marketing leadership acquires and maintains business partnerships with local businesses within our company's local programs.
Approves all local business invoices and works closely with Finance to ensure timely and accurate payment.
Maintains documented accounts of each sponsorship project in an organized manner to ensure smooth function of all activities.
Ensure brand and business message integration is clearly articulated in all aspects of sponsorship including branding.
Coordinates with internal departments and external parties, liaising with corporate advertising studio on creative assets.
Ensures delivery of all rights and benefits as per the contract.
Works with operations and departments to identify issues and trends that may indicate breakdowns.
Preparing and distributing reports and recommendations based on analysis.
This position will be required to drive weekly to perform work related tasks.
Other duties as assigned.
Qualifications:
Excellent written and verbal communication skills.
Ability to write clear, engaging, and consistent messaging with the company's target audience in mind
College degree preferred
What’s in it for you:
- Competitive Salary with annual performance reviews
- Comprehensive health coverage plan that includes medical, dental, and vision
- 401(K)/ Company Match
- Access Perks and Childcare discounts
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Let Bally’s Bet on You – We can’t wait to meet you!
Premier is an equal opportunity employer subject to the rules and regulations of the NJDGE”.
Experience
Preferred- • College degree .in Marketing, Business, Communications or Public Relations preferred. • Minimum 3 years Marketing or Sponsorship Event experience • Requires a valid driver's license
Education
Preferred- Some college or better
Licenses & Certifications
Preferred- NJ Casino EE Registration
