What are the responsibilities and job description for the Brand Marketing Manager position at Bally's Interactive?
Bally's Interactive is the digital arm of one of the world's leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and big plans always in the works. Our brands and sites include market movers and shakers like SportsCaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.
The Role
This is an opportunity to join a relatively new and highly ambitious entrant to the North America igaming and sports betting market at the beginning of our growth journey. In this role you will be delivering best in class brand management for different Bally's products and services.
What You Will Do
- In conjunction with the VP of Sports Marketing & Brand develop the brand strategy for Bally Bet Sportsbook & Casino, Bally Play and related products and sub-products
- Day-to-day management of the ongoing brand campaigns
- Ensure brand campaigns are integrated across all Marketing channels, Chat and support functions.
- Working with creative and media agencies day-to-day.
- Working with Insight team to monitor brand health, identify opportunities, monitor competitor activity and market trends.
- Maintaining brand consistency and equity across all customer touch-points
- Brand training for all teams across the business.
- Upkeep and evolution of brand, campaign and TOV guidelines
- Support on PR activity where required
Who You Are
- Experience creating and implementing marketing campaigns
- Experience in working with brand tracking reports and consumer insight and applying it to the planning process
- Strong communication and influencing skills
- Excellent project management skills, delivering on time and budget.
- Ability to articulate the differences between different product lines and their positioning
- A flexible and creative approach.
- Experience managing multiple projects
- Reporting and analysis skills
- Good organizational skills
- Excellent attention to detail
- Ability to prioritize tasks to meet tight deadlines
- Ability to work well within a team
- Works in a timely manner and to a high standard
- Demonstrates good communication with senior stakeholders
- Ensures all work produced is of the highest quality
- Has coordinated integrated (multi-team) marketing campaigns
- Demonstrable understanding of core brand marketing metrics
- Can demonstrate that they can deliver against deadlines consistently
Bonus Points
- Experience in gambling and gaming
- Have experience in managing and delivering Brand TV campaigns
- Experienced in managing external agencies
- Has experience working within a regulated industry
Why Choose Us?
- Competitive Salaries with Generous PTO, RRSP/401K Matching, Health Benefits
- Annual Bonus and Perks
- Flexible Hours
- Collaborative Work Environment
- Professional Growth Opportunities
Join Us!
We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. Bally Interactive is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.
Want to learn more? Apply today and your resume will be reviewed by a dedicated team of recruiters.
