What are the responsibilities and job description for the Coordinator - Marketing position at Bally's?
Why Bally's?
Bally’s Corporation is a global casino-entertainment company with a growing omni-channel presence. Bally’s owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally’s Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A., a global lottery management and services business.
With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.
The Role:
The Marketing Coordinator foremost role is to assist the marketing team in implementing productive marketing strategies and plans. Assist in the overall success of marketing promotions and programs as designated by the marketing team. Responsible for submitting advertising jobs, executing special events, loading of casino guest offers, and reporting post-event results.
Responsibilities:
- Submit and proof creative requests to Studio for all advertising media including but not limited to: direct mail, digital media, printed collateral, and outdoor.
- Ensures all property media are accurate, current, and error-free.
- Assist with planning and execution of special events from slot tournaments, dinners, gift giveaways and promotional drawings.
- Responsible for loading casino offers such as table promo chips, concert tickets, dining offers, and spa credits on promotional kiosk and setting up kiosks for drawings and giveaways.
- Responsible for gathering data and reporting post-event results accurately and timely to allow decision making regarding future marketing initiatives.
- Customer service via phone, including looking up accounts and handling questions/complaints.
- Assist with social media content strategy, implementation and monitoring duties as assigned
- Writing rules and regulations for promotions and special events as assigned
- Supports and cultivates new ideas and methods to deliver business solutions
- Complies with and upholds company expectations including but not limited to policies, procedures, industry regulations, department goals and business strategy
- Communicates programs/services to necessary people, seeks their support and keeps them informed of changes that impact the business
- Must be knowledgeable of all happenings on property and in the market
- Regular attendance and business casual attire required.
- Perform other reasonable job duties as requested.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. All Employees must be knowledgeable to all Company policies and procedures, including fire and safety regulations.
Education and Experience:
Associates degree or equivalent; six months to one year of related experience and/or training; or equivalent combination of education and experience.
Certificates, Licenses, Registrations:
Must register and maintain registration as a gaming employee in the State of Nevada pursuant to NRS 463.335.
Language Skills:
Must be able to effectively communicate in English.
Mathematical Skills:
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
What’s in it for you:
· Competitive Salary with annual performance reviews
· Comprehensive health coverage plan that includes medical, dental, and vision
· 401(K)/ Company Match
· Access Perks and Childcare discounts
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
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