What are the responsibilities and job description for the Specialist - Marketing position at Bally's?
Why Bally's?
Bally’s Corporation is a global casino-entertainment company with a growing omni-channel presence, currently owning and managing 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and having access to OSB licenses in 18 states. The recent acquisition of Aspers Casino in Newcastle, UK, further expands its international footprint and enhances its diverse entertainment offerings. It also owns Bally’s Interactive International, formerly Gamesys Group, a leading, global, interactive gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.
With 10,600 employees, the Company’s casino operations include approximately 15,300 slot machines, 580 table games, and 3,800 hotel rooms. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.
Upon completion of the announced merger with The Queen Casino & Entertainment Inc. (“Queen”), the above portfolio is expected to be supplemented with four additional casinos across three states, one of which will be an additional state that expands Bally’s jurisdiction of operations to include the state of Iowa. Queen will also add over 900 employees, and operations that currently include approximately 2,400 slot machines, 50 table games, and 150 hotel rooms to the Bally’s portfolio. Bally’s will also become the successor of Queen’s significant economic stake in a global lottery management and services business through its investment in Intralot S.A. (ATSE: INLOT).
The Role: Specialist - Marketing
MAJOR FOCUS:
Assist in the development and implementation of annual marketing plans, working closely with the in-house marketing team, the ownership group and the external advertising/PR agency
Responsibilities:
- Work closely with Direct Marketing team on promotions, offers and database marketing initiatives
- Work closely with advertising agency on all PR and Advertising efforts
- Oversee the television, radio, billboard commercials traffic schedule and coordination with agency
- Present creative ideas on new ways to promote the property via web, e-mail and media promotions
- Assist in planning and coordinating major events for Bally’s Dover
- Assist in the design and scheduling of the Marquee messages for slots, hotel, harness.
- Create job orders for all design needs for slots, hotel, entertainment and harness
- Monitor social media accounts for any follow-up needs and guests service issues
- Proofread all marketing materials.
- Track expenses, reconcile invoices and report forecast expenses to marketing and finance team
- Ensures that all reporting is accurate, distributed appropriately, and on a timely basis.
- Assist Director of Marketing on administrative functions as needed
- Provides exceptional customer service
- Works safely, following all established safety rules and regulations
- Communicates effectively with co-workers, supervisors and guests
- Follows all relevant policies and procedures
ADDITIONAL FUNCTIONS:
- Perform other duties as assigned
Qualifications:
- Bachelor's degree in Marketing, Communications, Advertising or Journalism or equivalent work experience
- 1-2 years’ experience preferred.
- Project management experience preferred.
- Proficiency in Microsoft Office software, including Outlook, Word, Excel and PowerPoint required
- Should be a proactive self-starter with the ability to work independently. Need strong ability to set priorities, solve problems, and be resourceful under pressure.
- Professional verbal and written communication skills required.
- Ability to multi-task, balance numerous and diverse operations, as well as possess the ability to work well with all levels of employees and management.
- Must have strong interpersonal skills to foster client, vendor, and internal relations
- Ability to provide excellent customer service
- Speak, write and understand English fluently
- Ability to perform manipulation of numbers and basic math calculations
- Ability to conduct analysis and generate reports to reflect findings
- Ability to express ideas or make recommendations concerning job-related issues, learn specific job duties and complete detailed work assignments; maintain knowledge of basic concepts and techniques
- Ability to communicate clearly, and effectively both orally and in writing; ability to logically and independently plan, organize and complete work; initiative; well-developed interpersonal skills; ability to set and achieve high standards of performance
- Ability to perceive quality of work, read material and review documents; receive instruction and hear inquiries from agencies, clients and staff
- Must be able to report to work on time as scheduled
- Must be able to work weekends, holidays and nights as needed
- Must present an overall professional appearance and report to work in appropriate attire
What’s in it for you:
- Competitive Salary with annual performance reviews
- Comprehensive health coverage plan that includes medical, dental, and vision
- 401(K)/ Company Match
- Access Perks and Childcare discounts
Target Staring Salary: $40,000.00
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
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Salary : $40,000
