Specialist - Marketing

MAJOR FOCUS:

Assist in the development and implementation of annual marketing plans, working closely with the in-house marketing team, the ownership group and the external advertising/PR agency

ESSENTIAL FUNCTIONS

• Work closely with Direct Marketing team on promotions, offers and database marketing initiatives
• Work closely with advertising agency on all PR and Advertising efforts
• Oversee the television, radio, billboard commercials traffic schedule and coordination with agency
• Present creative ideas on new ways to promote the property via web, e-mail and media promotions
• Assist in planning and coordinating major events for Bally’s Dover
• Assist in the design and scheduling of the Marquee messages for slots, hotel, harness.
• Create job orders for all design needs for slots, hotel, entertainment and harness
• Monitor social media accounts for any follow-up needs and guests service issues
• Proofread all marketing materials.
• Track expenses, reconcile invoices and report forecast expenses to marketing and finance team
• Ensures that all reporting is accurate, distributed appropriately, and on a timely basis.
• Assist Director of Marketing on administrative functions as needed
• Provides exceptional customer service
• Works safely, following all established safety rules and regulations
• Communicates effectively with co-workers, supervisors and guests
• Follows all relevant policies and procedures 

ADDITIONAL FUNCTIONS:

• Perform other duties as assigned

REQUIREMENTS/EDUCATION:

• Bachelor's degree in Marketing, Communications, Advertising or Journalism or equivalent work experience
• 1-2 years’ experience preferred.
• Project management experience preferred.
• Proficiency in Microsoft Office software, including Outlook, Word, Excel and PowerPoint required
• Should be a proactive self-starter with the ability to work independently. Need strong ability to set priorities, solve problems, and be resourceful under pressure.
• Professional verbal and written communication skills required.
• Ability to multi-task, balance numerous and diverse operations, as well as possess the ability to work well with all levels of employees and management.
• Must have strong interpersonal skills to foster client, vendor, and internal relations
• Ability to provide excellent customer service
• Speak, write and understand English fluently
• Ability to perform manipulation of numbers and basic math calculations
• Ability to conduct analysis and generate reports to reflect findings
• Ability to express ideas or make recommendations concerning job-related issues, learn specific job duties and complete detailed work assignments; maintain knowledge of basic concepts and techniques
• Ability to communicate clearly, and effectively both orally and in writing; ability to logically and independently plan, organize and complete work; initiative; well-developed interpersonal skills; ability to set and achieve high standards of performance
• Ability to perceive quality of work, read material and review documents; receive instruction and hear inquiries from agencies, clients and staff
• Must be able to report to work on time as scheduled
• Must be able to work weekends, holidays and nights as needed
• Must present an overall professional appearance and report to work in appropriate attire

The above description denotes some of the specific characteristics, which are necessary to perform the principal functions of the job and are not intended to be a description of all the work requirements that may be inherent in the position.

Bally’s Dover. is an equal opportunity employer.