Marketing and Advertising Manager Job at Baltimore Symphony Orchestra in Baltimo

Position : Marketing and Advertising ManagerDepartment : MarketingReports to : Vice President, Growth MarketingPOSITION SUMMARYThe Marketing and Advertising Manager oversees the implementation of marketing strategies and initiatives for creating and expanding revenue, including advertising, digital, and direct mail campaigns. This position plays a key role in furthering the mission of the organization in building new audiences, meeting sales goals, and creating the best opportunities for patrons to learn about and attend concerts.The Marketing and Advertising Manager is accountable for the successful execution of marketing tactics, budget management, and administrative duties. This includes meeting deadlines as outlined in marketing plans, efficient management of budget and resources for completion of duties, and positive working relations with colleagues. This position will be measured with the timely execution and campaign results that successfully grow audiences along with ticket revenues.ESSENTIAL DUTIES AND RESPONSIBILITIESAdvertising and MediaSpearhead the creation of all advertising (print, radio, digital, outdoor) including gathering assets, copywriting, and working with internal design teamWork with media outlets to book and negotiate media schedules and rates for all advertisingMaintain the budget for advertising and mediaEnsure that all media projects are communicated and produced in a timely fashion with the design teamRoute and traffic all advertising for approval and submission to proper media vendorProduce and traffic all underwriting scripts to appropriate stationsManage and pull CRM lists for digital advertisingDirect MailEnsure that all direct mail projects are communicated and produced in a timely fashion with the design team including managing the routing processWork with printers and mail houses to get quotes for print projects and ensure postage is requested and paid to USPS via the BSO permit before projects are mailedManage and pull lists for all direct mail projectsGeneral MarketingWork with the VP, Growth Marketing on the execution of all tactics for single ticket sales across all sales channels and advertising mediumsEnsure extension and customization of relevant marketing initiatives in the Strathmore marketAssist in the creation and distribution of grassroot materialsResponsible for proofreading all marketing, single ticket, and subscription collateral and brochuresWork closely with the VP, Growth Marketing and Email Marketing Coordinator in creating a single ticket email strategy that is fully integrated with all other marketing efforts and ensure consistency in messaging between digital advertising, print materials, website, and sales emailsAttend concerts; represent the Marketing Department at concerts and events with an eye to increased patron satisfactionOther duties as assignedQUALIFICATIONSBachelor’s degree in marketing, business, arts administration, or a related field3-5 years marketing experience in comparable industries. Experience in a non-profit sales environment a possible advantageExperience with a CRM system and list management, preferably TessituraExceptional track record of implementing marketing and sales strategies that have consistently met or exceeded planned objectivesAbility to track and monitor marketing budgetsPersonal leadership through example coupled with ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environmentInterest in, and preferably, knowledge of classical musicExcellent verbal and written communication skills with the ability to present effectively internally and externallyExcellent editorial skillsExcellent organizational skills and efficient time managementSalary : Salary range is $50,000-$60,000 commensurate with experience, expertise, and other qualifying factors.Position Type and Work Hours : This is a full-time role requiring at least 2 days per week in office, possibly more when required. The manager must be able to work longer hours on night / weekends as necessary.COMPENSATION & BENEFITSCompetitive salary negotiable, commensurate with qualifications and experience with a benefit package that includes : Health insurance; Dental, Life, Short-Term and Long-Term Disability Insurance, paid entirely by the BSO; Generous paid time off, including annual, personal and sick leave; 403(b) Plan; Flexible Spending Accounts; Health Savings Account; Employee Assistance Program and discounted / complimentary concert tickets.HOW TO APPLYPlease submit a cover letter, resume and salary requirements to MarketingJobs@BSOmusic.org by Monday, February 10, 2025.Relocation assistance is not provided.EOE / M / F / V / D#J-18808-Ljbffr

Salary : $50,000 - $60,000