Sr. Field Marketing Manager

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

Essential Job Duties

BambooHR wants to elevate how businesses operate by allowing business owners and HR managers to spend more time building culture and developing employees using the simplest, most intuitive and #1 rated HR software for growing businesses on the market. BambooHR takes a road-less-traveled approach to marketing and sales and is looking to further expand our demand generation with an integrated marketing approach.

The Field Marketing Manager will play a crucial role in developing and executing our field marketing strategy. Field marketing involves direct engagement with potential customers through events, trade shows, and other in-person activities. It is a critical component of our marketing strategy, designed to create brand awareness, generate leads, and drive sales opportunities by connecting with prospects in a personal and impactful way. As an individual contributor, you will be responsible for expanding our field marketing activities from 1-2 events per month to 5-8 events per month. You will have the autonomy to make strategic decisions regarding budget allocation and will collaborate closely with various teams to achieve our lead and opportunity generation targets.

Key responsibilities:

• Strategy Development: Build and implement a comprehensive annual field marketing and event plan that aligns with sales segment pipeline targets. Strategy includes budget ownership, ensuring a positive ROI.
• Pipeline Ownership: Doesn't shy away from owning a target and getting creative or taking risks to maximize event performance.
• Event Planning and Execution: Plan, organize, and execute 5-8 events per month, including trade shows, conferences, virtual events, and local events, ensuring each event is aligned with our brand and goals.
• Budget Management: Make informed decisions on budget allocation to maximize the impact and ROI of field marketing activities.
• Project Management: Maintain an active calendar of events and the tasks associated with each event, including contracts and vendor relationships, to ensure each event runs smoothly.
• Collaboration: Partner with cross-functional teams including email marketing, sales, sales enablement, revenue operations, event marketing, and demand generation to ensure cohesive and effective marketing efforts.
• Event Promotion: Work with sales and demand generation to build a promotional plan to maximize event attendance.
• Process Improvement: Develop and refine processes to streamline field marketing operations and improve efficiency, including SLAs for cross-functional teams and automation for pre and post event communications.
• Performance Analysis: Track and analyze the performance of field marketing activities, providing insights and recommendations for continuous improvement.
  
  

What You Need to Get the Job Done

• 3-7 years of experience in event management, field marketing or a related role.
• Ability to build and maintain performance forecast as well as reporting on actual results with Tableau and/or Salesforce
• Understands the different needs across various event sizes (20 person dinner, 20k attendee tradeshow) and formats (virtual, in-person)
• Able to manage multiple events simultaneously by having excellent organizational and project management abilities
• Ability to work independently and make data-driven decisions.
• Strong communication and interpersonal skills. Excels working in a team-centered, collaborative environment.
• Willingness to travel to events as needed.
  
  

What You'll Love About Us

• Great Company Culture. We've been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor, & Comparably for our great workplace culture.
• Make an Impact. We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
• Rest and Relaxation. 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
• Health Benefits. Medical with HSA and FSA options, dental, and vision.
• Prepare for the Future. 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
• Financial Peace University. We pay for a one year subscription and you walk away with financial savvy and a bonus.
• Give back. Get paid to give your time to the community: ask us about this!
• Educational Benefits. Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses.
• Amazing Office Amenities. We've got incredible benefits at our Draper headquarters including a full size gym, pickleball courts, a great office cafe, and free fountain drinks! Ask us more about our office!
• In-Person Onboarding! All new hires get to experience our in-person onboarding class, Bamboo Beginnings, at our Draper, UT headquarters! Ask us more about Bamboo Beginnings!
• Flexible Work Models. In-office, work-from-home, or hybrid, depending on position and location.
  
  

About Us

Our mission is simple: we want to set people free to do meaningful work. People love our software—and it turns out that people love working here too. We've been recognized as a "Best Company to Work For" and we're proud of our team for creating software that makes an impact in the lives of HR pros and employees all over the world.

BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process. If you would like to request accommodations, please let your recruiter know.

BambooHR is An Equal Opportunity Employer--M/F/D/V

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