What are the responsibilities and job description for the Senior Manager, Organic Social & Influencer Marketing position at Banana Republic?
About the Role
The Senior Manager of Influencer Marketing will play a crucial role in creating and executing Banana Republic’s influencer marketing strategy. As an internal expert, the Senior Manager will lead the development and production of innovative influencer campaigns, strategic gifting initiatives, and community-building events and experiential activations.
Collaborating closely with the broader marketing team, the Senior Manager will ensure our influencer programming aligns with brand objectives and furthers the brand’s strategic vision. They will oversee the seasonal planning and daily execution of influencer campaigns, stay at the forefront of social and influencer trends, and track results to identify opportunities and challenges.
What You'll Do
- Develop comprehensive influencer programs that elevate brand awareness, fostering loyalty, engagement, and a strong presence across social and digital platforms.
- Strategize and implement influencer initiatives for seasonal launches, brand campaigns, ongoing engagement, and brand initiatives.
- Cultivate organic influencer programming to enhance the brand's content creator community, focusing on growth and retention strategies.
- Support performance-driven partnerships and campaigns, collaborating with key team leaders to maximize content across paid and digital channels.
- Integrate paid media strategies into influencer campaigns to boost visibility and achieve measurable results, working with cross-functional teams to enhance overall performance.
- Manage influencer seeding, gifting, and content creation efforts to actively engage and expand the creator community.
- Establish clear KPIs and benchmarks for all programming, regularly reporting on outcomes and analyzing performance.
- Contribute to the management of Creator IQ and Tribe Dynamics, tracking monthly performance and scaling both short- and long-term objectives.
- Support the planning and execution of launch events and creative in-person experiences that grow and strengthen brand relationships.
- Assist in the development and management of Influencer Marketing budgets, ensuring alignment with strategic plans.
- Actively cultivate relationships with on-brand influencers and industry contacts, enhancing and diversifying the Banana Republic influencer community.
Who You Are
- 8 years marketing experience with 5 years experience in social and influencer marketing
- 3 years of experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors
- Extensive experience managing and implementing influencer marketing strategies, building relationships, and developing partnerships with key influencers
- Comprehensive knowledge of paid influencer and affiliate strategies, with a clear understanding of what drives success
- Strong analytical abilities, with a track record of reporting and optimizing performance metrics
- Proficient in managing departmental budgets efficiently
- Eager to learn and thrive in a complex, matrixed organization with a proven track record of working cross-functionally to drive change
- Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions
- Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Gap
- Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels
