Sr. Associate, Assistant Vice President of Market Research, Boston, MA

Sr. Associate of Market Research, Boston, MA page is loadedSr. Associate of Market Research, Boston, MAApply locations Boston New York Liberty Street time type Full time posted on Posted 4 Days Ago job requisition id Req1393946 Sr. Associate of Market Research, Boston, MACountry : United States of America

We are seeking a highly motivated Sr. Associate of Market Research to join our Consumer Insights team. Reporting directly to the Director of Consumer Insights, this role supports Santander in measuring and improving brand health and customer satisfaction, driving decisions that impact overall brand strategy. You will lead the standardization of research processes across various functions, ensuring that our insights are consistent and actionable. You will maintain and optimize our research database and learning agenda so that members across the bank can easily utilize our insights.

This individual will work closely with other research team members, offering support on various projects including survey creation, retrieving competitive intelligence, and analyzing and presenting both quantitative and qualitative results to stakeholders.

USA Job Family Description : Develops and executes marketing strategies and plans. Identifies and develops key insights into clients, the marketplace, competitors, macro tends and market opportunities. Analyzes marketplace trends and customer data to identify opportunities for growth, determines product requirements and defines targeted customer segments and associated messaging. Creates and / or coordinates the production and distribution of advertising and promotional materials. Establishes, implements and ensures consistent branding standards throughout product lines, promotional materials and events.

Interested in learning more about this job Scroll down and find out what skills, experience and educational qualifications are needed.

Key Responsibilities :

• Maintain Consumer Insights Database : Ensure the consumer insights research database is updated, organized, and easily accessible for use in tracking key metrics and trends.
• Research & Insights Standardization : Standardize survey questions across projects for consistency and synthesize insights from past research studies to highlight key themes for senior leadership.
• Online Community Management : Manage our research budget, calendar, and create monthly research activities (e.g., surveys, discussion boards, etc.) to maintain the health and engagement of the online panel. In addition, you will lead go-to-market and Customer Experience research initiatives.
• Monthly and Annual Reporting : Lead the preparation of comprehensive reports on brand tracking, NPS, and J.D. Power studies, providing clear insights and actionable recommendations by customer journey (e.g., Branch, Customer Service, ATM, etc.).
• Data Analysis & Presentation : Conduct thorough analysis of both quantitative and qualitative data, and present insights visually in a clear, simple manner through PowerPoint.
• Collaboration & Support : Provide support to the broader research team by assisting in the creation & execution of market research projects, coordinating project timelines, and ensuring high-quality deliverables.

Qualifications :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education :

Bachelor's Degree or equivalent work experience in Marketing, Public Relations, Communications, Business Administration or equivalent field. (Req)

Master's Degree in Marketing, Public Relations, Communications, Business Administration or equivalent field. (Pref)

Required Qualifications :

Preferred Qualifications :

Personal Attributes :

Diversity & EEO Statements : At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply.

Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions : Frequent Minimal physical effort such as sitting, standing and walking. Occasional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.

Employer Rights : Employer Rights : This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

Base Pay Range

Minimum : 93,750.00 USD

Maximum :

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