What are the responsibilities and job description for the Manager, Account Based Marketing position at Bandwidth?
Job Description
Job Description
Who We Are :
Bandwidth delivers world-class messaging, voice, and emergency service connectivity for the world's biggest brands. We are the APIs and global network behind the platforms that the Global 2000's use to power their internal communications, contact center platforms, apps, and software. We transform interactions for top-tier orgs—and we do it on a global scale. We're the only ones who marry the power of our global network with the control and agility offered by our enterprise-grade APIs. Unmatched reliability meets unparalleled control. That's the Bandwidth way.
At Bandwidth, your music matters when you are part of the BAND. We celebrate differences and encourage BANDmates to be their authentic selves. #jointheband
What We Are Looking For :
The Manager, Account Based Marketing (ABM) leader will lead a small team of marketers focused on growing our new logo and customer base in our international market. They will have responsibility for planning, organizing and executing campaigns, identifying and creating plans to engage and grow target prospects. This individual will take on a strong player / coach role, leading and developing a small team of marketers while owning the ABM portion of the work, working alongside our strategic sales team to further penetrate and find growth within our most important accounts. They will be responsible for managing overall strategy, approach, and processes as it relates to their team.
What You'll Do :
- Sets the marketing and ABM program strategy and develops the approach, priorities, success metrics and campaign architecture that will build and advance pipeline for their aligned sales organization
- Lead a small Field Marketing team and nurture their careers, setting them up for further growth within the organization, and providing guidance to employees on goals, expectations and overall performance
- Create scalable, impactful campaigns and playbooks resulting in customer upsell, cross-sell, and customer retention.
- Work closely and in tandem with the digital and demand gen ABM team to develop and implement account based technology, reporting and measurement strategies
- Use ABM technology such as 6Sense. website personalization tools, content syndication, Outreach, Highspot, and other tools to create cohesive, integrated ABM campaigns that are held to high conversion standards.
- Meet and beat KPIs around funnel creation, meetings, and touchpoints with target accounts. Be a vocal leader about what metrics matter most to your team, and develop a plan to achieve.
- Partner with sales leadership to understand overall goals for the team and create custom plans designed to achieve those objectives; adjusting course as needed in response to changing conditions
- Own a process for targeting an account to receive email / personal nurture, ad dollars, gifts, an incentive, etc. aligning with sales leadership and marketing operations at every step.
- Serve as a central point of contact and advisor to your dedicated sales team, ensuring they have what they need to be successful in advancing deals, including custom collateral, programmatic and / or custom gifting, adhoc business meeting / event support, and custom outreach methods
- Work closely with members of the greater marketing team (product marketing, creative services, demand gen, and integrated marketing) to activate elements of the Field Marketing and ABM plans that you develop
- Attend customer and prospect meetings to stay informed on market conditions and buyer personas
What You Need :
Bonus Points :
The Whole Person Promise :
At Bandwidth, we're pretty proud of our corporate culture, which is rooted in our "Whole Person Promise." We promise all employees that they can have meaningful work AND a full life, and we provide a work environment geared toward enriching your body, mind, and spirit. How do we do that? Well…
Are you excited about the position and its responsibilities, but not sure if you're 100% qualified? Do you feel you can work to help us crush the mission? If you answered 'yes' to both of these questions, we encourage you to apply! You won't want to miss the opportunity to be a part of the BAND.
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