What are the responsibilities and job description for the SEO Program Manager position at Bank of America?
Job Description:
We are looking for a new teammate to join our world-class Search Engine Optimization (SEO) team, working with some of the highest-traffic sites in the world. As a member of Bank of America’s SEO team, you will help shape and execute organic search strategies across various products, services and brands. You will partner with agencies and internal teams to drive change in order to engage prospects and customers, drive profitable outcomes for the brand, and keep pace with the ever-evolving requirements to win in organic search. Collaborating with our industry-leading team and award-winning agency, you serve as an energetic, entrepreneurial voice to key internal stakeholders, helping them understand the business implications of voice search, augmented reality and other search trends. In the process of increasing Bank of America and Merrill's visibility and rankings within the search engines, you will get exposure to high-level organic search expertise and exposure to teams at Google that few SEOs have the luxury of claiming. The complexity of our brands and offerings and the critical nature of this source of traffic provide a compelling challenge and career fulfillment in building your craft.
Responsibilities and Duties include but are not limited to:
• Oversee all aspects of the SEO program and maximize the value of organic search across various lines of businesses
• Become a trusted partner and collaborator with key partners and stakeholders in Digital Marketing, Digital Sales, Digital Banking, Social Media, Content Marketing, UX, Technology, Communications, Advertising and Legal
• Efficiently and effectively manage the time and expertise of agency resources
• Contribute to strategic discussions among internal and agency search teams
• Deliver SEO thought leadership and updates to key partners in a relatable, concise manner
• Clearly articulate the performance of the SEO channel in business reviews
• Work closely with colleagues on the paid search team to demonstrate the full value of Search to internal and external partners
Requirements:
• 2+ years related experience in Paid or Organic Search with a top brand and/or agency strongly preferred; otherwise, 3+ years of Digital Marketing experience
• A general understanding of SEO strategies and the business models of search platforms (Google, Microsoft, Amazon and Apple)
• Experience with Search technologies (AdWords, DoubleClick, BrightEdge, SEMRush, Webmaster Tools) preferred
• Advanced knowledge and mastery of Microsoft Excel and PowerPoint
• Bachelor’s degree required
• Financial services or similarly regulated industry experience preferred
Shift:
1st shift (United States of America)Hours Per Week:
40
