Social Media Data Intelligence Analyst

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being a diverse and inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:

This job is responsible for monitoring risk and reporting related to business intelligence for the bank and financial industry-related topics, trends and insights in social and traditional media that impact our brand and business. Key responsibilities include delivering actionable business insights from massive amounts of unstructured data, developing and continually evolving unique data capture models and structures and analysis of findings to provide actionable information. Job expectations include supporting research led by Senior Analysts.

Responsibilities:

• Monitors key themes, trends and emerging topics from social media research

• Researches and escalates business intelligence and risk related topics to issue owners

• Works with business partners across the enterprise to understand business issues and priorities

• Prepares deep-dive analysis of discussion around topics, products and business lines

• Recognizes and identifies inconsistencies or inaccuracies in tools, data, analytics

• Produces metrics from tools, and exports data when necessary to create additional visualizations of data

• Connects key insights to business outcomes during the analytic process

Skills:

• Risk Management
• Attention to Detail
• Business Analytics
• Data Mining
• Prioritization
• Data Visualization
• Data and Trend Analysis
• Quality Assurance
• Reporting
• Adaptability
• Business Acumen
• Business Intelligence
• Collaboration
• Written Communications

Required Qualifications:

• Strong knowledge and hands-on experience using social media monitoring software platforms (e.g., Brandwatch, Sprinklr, Talkwalker)
• Ability to construct complex queries using Boolean logic to maximize results in different tools
• Data science background including collecting, analyzing, and interpreting data to find patterns and insights in large unstructured data sets
• Strong business writing skills - clear, concise and audience appropriate

• Understanding of the macro social media environment and industry
• Experience with data verification, quality control and analytics
• Attention to detail and ability to analyze data at a tactical quantitative and strategic qualitative level
• Ability to synthesize data into meaningful business insights and present to internal audiences
• Ability to work closely with internal business partners to explain the impact of data and findings
• Ability to handle multiple types of reports with tight deadlines and large amounts of data
• Microsoft Office productivity tools and ability to produce professional quality level reports and presentations
• Research background and experience with a brand, agency or vendor
• Analytic experience must include the analysis of language/semantics and images

Desired Qualifications:

• Financial services industry background

Minimum Education Requirement:

• Bachelor’s Degree or equivalent work experience

Shift:

Hours Per Week: