Digital Marketing Coordinator

Position Overview

The Marketing team is a critical component of the Bank’s success, providing strategic and operational supports that enable the exceptional delivery of our banking products and services. The Digital Marketing Coordinator will be responsible for assisting in the management of the Bank’s online presence through multiple digital channels and platforms. This individual will collaborate with digital product owners to promote usage and to promote the Bank’s products and services.

This a hybrid position and will require being open to traveling to different offices/locations as needed.

Primary Duties and Responsibilities

• Liaises with internal teams to execute a comprehensive digital banking plan that supports strategic objectives.
• Manages the bank’s digital channels and implements programs that generate business opportunities.
• Maintains and monitors client communication and outreach efforts through email, and other CRM tools.
• Tracks and analyses the performance of digital products and platforms.
• Coordinates Search Engine Marketing and driving Search Engine Optimization (SEO) to generate dynamic user experiences.
• Conducts detailed website analysis with a focus on crawlability, architecture and site content & completes website audits, such as SEO audits.
• Oversees online citations to promote brand awareness.
• Performs competitive research to identify competitor strategies and provide risk assessments.
• Assists with managing the Bank’s digital marketing efforts, utilizing tools such as the Bank’s website, digital, direct mail and social media.
• Manages website architecture and content.
• With the marketing team, develops and executes on the Bank’s overall marketing strategy and annual marketing/communications/advertising plans.
• Consistently delivers outstanding client service with a can-do attitude and willingness to help at all times.
• Acts as a cultural ambassador to internal and external clients, providing a professional, exceptional, and supportive experience with each interaction.

This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

Minimum Qualifications

• 2 years of Digital Marketing experience
• Bachelor’s Degree in Marketing, Advertising or in a related field
• Experience successfully developing and executing a variety of digital strategies.

Preferred Qualifications

• Experience in marketing banking or financial services is preferred.
• Understanding of online and mobile banking platforms.
• Recognizes how clients and prospects interact with a brand both physically and digitally and experience a brand end-to-end while building systems that maximize the reach, integrity, consistency, and effectiveness of each message.
• Demonstrates superior communication ability, both orally and written; has superb listening skills; communicates ideas clearly and credibly.
• Enjoys working in a collaborative environment with various business lines, the marketing team, the Bank’s marketing agency, and other partners.
• Adaptive, flexible, and comfortable with evolving and progressive change.

Our Way

Preserve and enhance our culture in which the values of honesty, integrity, confidentiality, trust and respect are the underlying principles by which we work

Make a meaningful difference in our community through our service and financial support

Maintain a safe and sound institution that operates in conformity with the spirit as well as the letter of all applicable laws, rules and regulations, and to maintain open and forthright communication with our regulators

Benefits

You will have the opportunity to participate, subject to the terms and conditions of the respective plans, in a comprehensive package of benefits. As a highlight:

• Eligibility for health, dental, vision, life and disability insurance coverages
• Retirement Plan - 401k with matching
• ESOP- Employee Stock Ownership Plan
• Time away from work – vacation time, sick time and holidays
• Paid parental leave
• Tuition Assistance
• Professional development opportunities

THE BANK OF TAMPA IS AN EQUAL OPPORTUNITY EMPLOYER

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