VICE PRESIDENT, CREATIVE DIRECTOR

Description

Position Title: Vice President, Creative Director
Department: Communications
Job Type: Full-time, Exempt
Job Location: Washington, DC
Salary Range: $135,000 - $165,000 annually
Reports to:  Senior Vice President, Head of Communications

The Bank Policy Institute (BPI) is a nonpartisan public policy, research, and advocacy group, representing the nation’s leading banks. Our members include universal banks, regional banks and the major foreign banks doing business in the United States. Collectively, they employ nearly 2 million Americans, make 72% of all loans and nearly half of the nation’s small business loans and serve as an engine for financial innovation and economic growth. Our staff includes economists, researchers, financial analysts, and attorneys, all focused on using data and analysis to shape sound policy. We distribute our research and analysis to U.S. and global regulators, members of Congress, academics and media through academic-quality research papers, blog posts, white papers, comment letters, and Congressional testimony. We also serve our members through our Business-Innovation-Technology-Security division, which provides an executive-level forum to discuss and promote current and emerging technology, foster innovation, reduce fraud and improve cybersecurity and risk management practices for the nation’s financial sector.

Position Summary:

The Creative Director will lead the development and execution of the organization's overall creative strategy, ensuring visual consistency and innovative storytelling across all communication platforms. This role will oversee advertising, design, videography, photography and will manage graphic designers, webmasters and creative consultants.

Essential Functions and Responsibilities:

• Define and drive the organization’s creative vision, ensuring brand consistency and excellence across all visual and digital platforms.
• Play a leading role in conceptualizing and launching BPI advocacy campaigns, including advertising (digital, multimedia, out-of-home and programmatic).
• Guide the creation of high-quality visual content, including infographics, videos, animations, event branding, presentations, interactive media and other creative assets.
• Provide guidance and support to the Communications team on digital communication strategies, leveraging emerging trends and technologies to advance key priorities and initiatives.
• Oversee all aspects of graphic design, multimedia production and web development, providing strategic direction and ensuring alignment with organizational priorities.
• Supervise any graphic designers and webmasters.
• Lead the organization’s digital presence, including website development, user experience design, SEO optimization and analytics to drive engagement and achieve traffic goals.
• Establish and enforce brand guidelines, ensuring all materials reflect BPI’s visual identity and messaging standards.

Knowledge, Skills, and Abilities:

• 3-5 years in creative roles, including experience managing creative teams or external consultants.
• Expertise in Adobe Creative Suite, motion graphics, video production and multimedia storytelling.
• Proficiency in web development (WordPress, HTML, CSS, JavaScript) and familiarity with SEO best practices.
• Exceptional skills in graphic design, typography, and layout, with the ability to simplify complex topics into visually compelling narratives.
• Experience in video production, editing, photography and graphic design to create visually stunning and impactful digital assets.
• Strong understanding of UX/UI design, web analytics and emerging trends in digital and interactive media.

Education:

• Bachelor’s Degree, preferably in Graphic Design, Communications, Marketing or Related Major

Physical Requirements:

• The ability to sit for extended periods of time and to utilize a telephone, computer, keyboard and copier/printer.
• Occasionally required to stand, walk, and reach with hands and arms.
• Occasionally required to lift and/or move up to 25 pounds.

BPI seeks to attract and retain top talent by offering a competitive compensation package that includes excellent health and dental insurance, bonus/incentive potential, generous retirement savings plans, tuition reimbursement, student loan repayment assistance and commuting assistance (either bike, Metro or parking).

This is a Washington, DC-based position. The successful candidate will be expected to work in the DC office Monday-Thursday, with remote work option on Fridays. In addition, employees are afforded an additional 20 days of flex/remote workdays annually.

All applicants must be authorized to work lawfully in the United States for BPI. BPI will not sponsor or take over sponsorship of employment visas.

Salary : $135,000 - $165,000