What are the responsibilities and job description for the Marketing Manager- The Lake Companies position at Banyan Software?
Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.
About Lake Companies : (Banyan's Portfolio Company)
Company Overview
The Lake Companies is a leading provider of enterprise software solutions, specializing in deploying and optimizing ERP solutions for discrete manufacturers in the Upper Midwest. Focused on the Infor CloudSuite Industrial platform and proprietary Trak-Suite solutions, we are committed to helping our clients streamline operations and achieve sustainable growth.
Position Overview
Marketing Manager will play a pivotal role in driving lead generation, brand awareness, and customer retention strategies. This individual will be responsible for designing and implementing a comprehensive marketing strategy to support top-of-funnel growth, optimize lead nurturing, and promote The Lake Companies' solutions to discrete manufacturers. They will also manage the marketing team, oversee campaigns, and ensure measurable impact on revenue growth.
Key Responsibilities
Lead Generation and Field Marketing
- Develop and execute a targeted lead generation strategy that includes SEO, PPC, social media, content marketing, and industry events.
- Audit current lead generation sources and optimize for effectiveness and ROI.
- Oversee the implementation of automated lead nurturing workflows, including email sequences and retargeting campaigns, to improve conversion rates.
- Collaborate with the sales team to align marketing efforts with sales goals, ensuring seamless top-of-funnel management.
Content Marketing and Brand Awareness
Customer Retention and Engagement
Team Leadership and Collaboration
Technology and Process Uplift
Qualifications
Preferred Qualifications
Benefits
If you are a strategic thinker with a proven track record in driving marketing success, we invite you to join The Lake Companies and contribute to our mission of delivering innovative solutions to the manufacturing industry.
Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan : Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
