What are the responsibilities and job description for the Baptist Memorial Health Care Corporation is hiring: Manager-Marketing in Memphis position at Baptist Memorial Health Care Corporation?
Summary
To identify, develop and implement strategic communications campaigns for key target audiences of BMHC. Develops new as well as existing campaigns for the system to achieve efficiencies and consistency for system marketing initiatives. Assists the System Director of Corporate Communications by managing marketing programs for BMHC's entities. Under the supervision of the System Director of Corporate Communications. Responsible for 1 shift, 8 hours / day, 5 days / week. Incumbents are subject to overtime and callback as required by BMHCC.
Responsibilities
Principal Accountabilities / Responsibilities :
- Serve as marketing manager for system marketing projects as assigned (i.e. service lines, hospitals, Baptist University, BMHC Foundation, etc.).
- Work through health services research and outside sources to identify key target audiences, determine their needs and characteristics, and develop appropriate campaigns to meet those needs.
- Develop working relationships with entity marketing directors to identify and implement strategic communication campaigns on a system-wide basis.
- Manage selected vendors for group purchasing to achieve economies for BMHC.
- Use appropriate internal and external production resources to develop materials for assigned marketing projects.
- Supervise marketing staff and perform required performance evaluations.
- Assist System Director of Corporate Communications with day-to-day duties and responsibilities as required or directed.
- Monitor marketing initiatives / programs at other health care organizations and determine applicability / appropriateness to BMHC.
- Perform related accountabilities / responsibilities as required or directed.
Requirements, Preferences and Experience
Bachelor's degree in marketing or a related field and a minimum of 5 years of experience in the field required. Master's degree in marketing or a related field, and 7 years of experience is preferred.
About Baptist Memorial Health Care
At Baptist, we owe our success to our colleagues, who have both technical expertise and a compassionate attitude. Every day they carry out Christ's three-fold ministry-healing, preaching and teaching. And, we reward their efforts with compensation and benefits packages that are highly competitive in the Mid-South health care community. For two consecutive years, Baptist has won a Best in Benefits award for offering the best benefit plans compared with their peer groups. Winners are chosen based on plan designs, premiums and the results of a Benefits Benchmarking Survey.
At Baptist, We Offer :
Job Summary :
Position : 991 - Manager-Marketing
Facility : BMHCC Corporate Office
Department : HS Communications Corporate
Category : Marketing and Communications
Type : Non Clinical
Work Type : Full Time
Work Schedule : Days
Location : US : TN : Memphis
Located in the Memphis metro area#J-18808-Ljbffr
