What are the responsibilities and job description for the Social Media Manager Job at BARBRI in Dallas position at BARBRI?
Job Description
Job Description
We are seeking a creative, experienced Social Media Manager with a strong emphasis on LinkedIn, YouTube, and Meta platforms, along with expertise in B2B and B2C content creation. The ideal candidate will develop and execute social media strategies that enhance our brand presence, engage target audiences, and drive lead generation through compelling content across these key platforms.
The ideal candidate is an experienced storyteller, well-versed in social media best practices, and enthusiastic about building an active online community.
This role reports to the Vice President of Brand and Creative Strategy and you will collaborate closely with cross-functional customer-facing and internal teams on content calendar planning, brand and B2B and B2C product messaging, alignment with brand guide, paid media strategy, creative assets, and analytics.
Key Responsibilities
- Strategy Development : Create and implement a comprehensive social media strategy focused on LinkedIn, YouTube, and Meta, aligned with overall marketing goals for both B2B and B2C segments to deliver measurable business results.
- Content Creation & Curation : Develop engaging content (text, image, and video) tailored for each platform, and ensure it reflects the brand's voice and values.
- Community Management : Actively engage with followers, respond to comments and messages in a timely manner, and foster positive interactions to grow the community.
- Performance Tracking : Monitor, analyze, and report on key metrics to assess campaign effectiveness and identify opportunities for improvement.
- Trend Identification : Stay current with the latest social media and topical trends, and best practices, and identify ways to incorporate these trends into our legal education strategy.
- Collaboration : Work with marketing, design, and other teams to align social media efforts with overall marketing initiatives and company goals.
- Influencer & Partnership Management : Build relationships with influencers and industry partners to expand reach and drive engagement and UGC.
Requirements :
Why Join Us?
Thrive Beyond the Basics : Our Perks Package
We believe your dedication deserves more than just a paycheck. That's why we offer a comprehensive perks package designed to support your well-being and fuel your passions. Here's a taste of what awaits you :
At Barbri, we believe that investing in our employees leads to mutual success. Join us and be part of a passionate team dedicated to transforming education through innovative technology.
Barbri is an equal opportunity employer and is committed to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
We believe that diversity fosters creativity, innovation, and success. We are dedicated to creating an inclusive environment where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.
Qualified applicants will receive consideration for employment without regard to their race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Join us in our mission to empower individuals through education and technology. We welcome candidates from all backgrounds to apply and help us build a diverse and inclusive workforce.
