Associate Product Category Manager – Traffic Safety

Associate Product Category Manager – Traffic Safety

Batavia, IL

Position Overview  

As a leading provider of commercial-grade site furnishings and traffic safety products, Barco Products is a fast-paced and growth-oriented company that rewards hard work, collaboration, and results. We’re seeking a customer-centric Associate Product Category Manager to lead our Traffic Safety category.  

Responsibilities 

• Grow the Traffic Safety product category by driving strategy and managing the full product lifecycle—from new product launches to pricing optimization and end-of-life decisions. 
• Identify high-impact, customer-driven Traffic Safety product opportunities and define market potential, competitive positioning, and product roadmap priorities to fuel category growth. 
• Leverage Voice of Customer insights to drive product development, shape marketing strategies, and ensure offerings align with customer needs, expectations, and market trends. 
• Lead NPD projects through a structured stage gate process to deliver innovative products that address customer needs and align with strategic business objectives. 
• Develop and maintain competitive intelligence by tracking market trends, analyzing competitors, and identifying new product opportunities to stay ahead in the market. 
• Collaborate with external vendors to develop new products, ensuring seamless delivery, quality, and alignment with business objectives while managing ongoing vendor relationships. 
• Partner with the marketing and sales team to create and execute integrated marketing plans, promotional programs, and product positioning strategies that differentiate key product lines and drive sales growth. 
• Create and deliver training programs and sales tools for the Customer Service and Sales teams to effectively promote and support new products. 
• Attend trade shows to capture valuable voice of customer insights, engage with vendors, and monitor industry trends to inform future product development and strategy. 
• Travel as required to visit vendors (domestic and international), and engage with the engineering and manufacturing teams at our KirbyBuilt production facility in Wisconsin.  

  Qualifications 

• Bachelor’s degree in business, marketing, engineering or a related field. 
• Strong project management skills with the ability to manage multiple projects, prioritize against the strategic goals and initiatives of the organization and drive results in a fast-paced environment. 
• Exceptional critical thinking and a hands-on, solutions-focused approach to overcoming challenges and achieving objectives. 
• Outstanding written and verbal communication skills for effective collaboration and presentation across all levels of the organization. 
• Action-oriented and results-driven, with a proven track record of delivering measurable outcomes. 
• Preferred: Internship or co-op experience in a product category management role. 

Benefits 

• 401(k) 
• Dental insurance 
• Health insurance 
• Life insurance 
• Paid time off 
• Retirement plan 
• Vision insurance 
• Medical and Dependent Savings Accounts (HSA, FSA) 
• Employee Assistance Program 
• Hybrid Work Environment- up to 6 days per month work from home 

 IMPORTANT DETAILS: 

• Please note this is an onsite position at our Batavia IL location.  
• This position is not eligible for visa sponsorship. Candidates must be authorized to work in the United States without the need for employer sponsorship. 

Barco Products is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We value the unique perspectives that every individual can bring to our team. We encourage applications from individuals of all backgrounds and experiences.