What are the responsibilities and job description for the Organic Marketing Specialist position at Barco Rent A Truck?
BARCO RENT-A-TRUCK is the leader in the 44 truck rental industry and continues to be the fastest-growing work truck rental provider in the USA. While other rental truck companies come and go, Barco has been serving the United States for over 40 years. Barco is excited for the future and is looking to grow the company. We are looking for talented individuals who can contribute to the success of Barco and grow with us. Barco provides competitive compensation packages for full-time employees. Benefits include:
- 100% Employer paid benefit premiums - Health, Dental, and Vision
- Generous Paid Time Off - Up to 4 weeks
- Flexible schedule
- Paid Maternity & Paternity Leave
Position objective:
The Organic Marketing Specialist role will be responsible for creating compelling content for driving organic growth across non-paid channels. You'll play a pivotal role in amplifying our brand's reach and engagement by crafting content that resonates with audiences and optimizing it for maximum visibility.
Essential Duties and Responsibilities
- Develop and implement strategies to leverage company websites, social media platforms, and email lists for organic audience engagement and growth.
- Write and produce high- quality, engaging blog posts, articles, videos, infographics, and other content formats to attract and inform potential customers.
- Apply SEO best practices to enhance the visibility of content across search engines, driving organic traffic and improving search rankings.
- Conduct in-depth research to understand our target audience's interests, needs, and crafting content that provides value while building trust. Actively manage and grow social media accounts by interacting with followers, fostering community engagement, and promoting organic content.
Skills and Experience
- Proven experience in organic marketing, content creation, and SEO optimization.
- Strong writing, editing, and communication skills.
- Ability to craft content that resonates with diverse audiences.
- Familiarity with social media management tools and analytics platforms to track engagement and performance.
- Solid understanding of SEO techniques and how they impact organic search visibility.
- Ability to think creatively, strategically, and analytically.
Pay will depend on experience.
