Segment Manager - Cinema

Barco Cinema

With over 100,000 projectors shipped and a global presence serving more than 200 exhibitors, we're not just in the laser business; we are the laser company. When you choose Barco, you're not just selecting a projector; you're investing in a world-class cinema experience backed by decades of projection heritage and cutting-edge technology.

Job Summary

We are looking for a Segment Marketeer Cinema to help fuel the growth of Barco within the cinema business unit, with a focus on post-production. Understanding market segments (definition, problems, size, growth), its buyer persona’s & their needs are fundamental to be successful.

The overall objective is to define the segment’s Go-to-Market strategy supported by a winning value proposition.

Key responsabilities
Give the most important results to be achieved in the job. Limit it to stable, permanent job elements. Start with the most important ones and work the way down. Select a maximum of 5 result areas.

• Build a profound understanding of the segment: overall trends, eco-system, market problems, market definition, segmentation and size, customer and buyer types & their journey, win/loss, competitors and our positioning.
• Define the overall market segment strategy.
• Create and sharpen a differentiating Barco segment portfolio with its value propositions, across hardware, software & services, based upon customer problems/needs and Barco right to play and win.
• Assess segments, channels, value proposition and positioning to ensure strongest competitive advantage. Document market problems/requirements.
• Identify the key target audience for the value propositions based upon data-driven customer segmentation.
• Provide fact based market/end-user and buyer persona’s, insights and needs as the basis of any business case.
• Be a driver to create roadmaps and business cases for new value proposition in your segment
• Determine & manage the Go-To-Market strategy, in close collaboration with sales leaders.
• Collaborate closely with product management to translate the value propositions into a winning solution portfolio and concrete product and services.
• Collaborate closely with marketing to build awareness and thought leadership in the segment.

Qualifications

• Education: Master’s degree or equivalent through experience.
• Experience:
  • Experience in defining market strategies and creating value propositions
  • Experience in complex value chains with different influencers and Go-To-Market approaches
• Competences
  • Market problems definition, sizing & segmentation.
  • End-user and Buyer persona and journey mapping.

D&I Statement

At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.

Read here how we do this

Nearest Major Market: Sacramento