About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 20 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Job Purpose:

The Associate Director Manager is responsible for developing and executing marketing plans for the brand portfolio in order to meet annual sales, market share and profit goals for US Pasta Category (Blue Box). This individual maximizes brand positioning, equity and financial well-being for the Blue Box brand. This position is accountable for developing marketing plans, managing budgets, develops long and short-term strategies, packaging, advertising, and consumer promotions programs that will achieve annual KPIs.

Key Accountabilities:

• Define and propose the marketing plan for the Blue Box brand focused on objective key initiatives in terms of communication, and consumer promotion activities
• Lead the development of launch plans for new products which include integrated marketing programs, pricing and media.
• Lead cross-functional teams of colleagues from sales, operations, research & development, and quality
• In cooperation with Market Research, ensure constant market monitoring with the purpose of supplying an adequate knowledge of supply and demand trend by gathering data, acquiring research, keeping in constant contact with sales structures and through an analysis of brand awareness and customer needs/reactions, in view of formulating suitable marketing plans aimed at guaranteeing the development of corporate economic results.
• Build and execute the local P&L for Blue Box brand business.
• Manage the brand annual budgets ($$$MM)
• Manage the effectiveness of outside marketing agencies assigned to the business.
• Manage, develop and implement marketing activities to maximize results of Blue Box product line within guidelines.
• Adapt global advertisements supporting the brand to local requirements.
• Utilize business analytics (share, volume and revenue drivers, competition) to drive business objectives
• Work with Sales and Trade Marketing to ensure volume objectives are achieved through current and new customers.
• Align Sales/Category Management with category and consumer data.
• Plan, develop and execute consumer promotions as part of integrated programs for the brands.
• Manage other external business partner relationships.
• Align sales team initiatives with marketing plans and initiatives.
• Keep abreast of industry changes and developments (tools, tactics etc.).
• Analyze program performance and effectiveness, develop program wrap-up reports all marketing initiatives.
• Other duties as assigned.

Desired Skills and Background:

• BS in Business or Marketing; MBA preferred
• Minimum 8-10 years of Brand Management experience in a CPG environment; food industry preferred
• Solid familiarity with marketing management skills, market research methodology and analytical tools for sales and marketing databases
• Excellent presentation and communication skills to influence both internal customers (senior management & cross functional teams) and external marketplace distributors, customers and consumers
• Ability to promote marketing initiatives for the brand and assigned business
• Hands-on marketing experience within the consumer products marketplace
• Knowledge of consumer demographics, consumer purchase decision tree, consumer purchasing habits, segmentation, current trends and need gaps
• Effective project management skills
• Financial acumen including analytical ability
• Fundamental understanding of other functions that impact the business P&L
• Understanding of U.S. retail
• Experience in advertising, consumer promotion and media management
• Proficient in MS Office including Word, Powerpoint, Excel, Outlook
• High degree of personal integrity and work ethic
• Proven success working with cross-functional teams
• Ability to travel up to 15-20% domestically and potentially internationally

As of the date of this posting, the estimated pay range for this role is $165,000-$170,000, plus eligibility to participate in the annual discretionary bonus plan (20% target). The actual pay for the position will be determined by various factors, including but not limited to job-related experience, skills, education, location, and internal equity. This range may be subject to change over time.

Barilla strives to provide you and your family with a wide range of benefit options to support your overall health and financial wellbeing needs. This position does qualify for benefits to include medical, dental and vision insurance, paid time off, 401(K) plan with company match, life and disability plans, and employee assistance program.

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.