What are the responsibilities and job description for the Lifecycle Marketing Manager position at BARK?
Full Time
New York, NY
Hybrid (in office Tuesday- Thursday)
About Bark
BARK is the world’s most dog-centric company, dedicated to making dogs and their humans happy. Since 2011, we’ve been on a mission to create the best products, services, and content for dogs everywhere. From BarkBox and Super Chewer subscriptions to BARK Food and Bright dental solutions, we design toys, treats, and wellness products tailored to every pup’s unique needs. Partnering with retailers like Target, Amazon, and Chewy, we bring joy to millions of dogs through innovative, high-quality offerings.
At BARK, we’re always sniffing out ways to improve life for dogs and their humans. By leveraging data and cutting-edge technology, we deepen our understanding of what makes every dog special, crafting experiences that inspire tail wags. Life is better with dogs, and we’re looking for passionate, creative individuals to help us build a future where every dog can lead a healthy, happy life. Join us in putting dogs first—just as they deserve. Learn more at BARK.co.
WHO WE ARE:
The Lifecycle Marketing team at BARK is revolutionizing how we engage with millions of customers across DTC, retail, and eCommerce fronts. By harnessing big data, leveraging AI tools, innovative creative strategies, and a multi-channel approach, we're crafting a personalized 1:1 communications experience that anticipates and addresses each customer's evolving needs. From nurturing prospects and driving conversions to engaging subscribers, upselling, and fostering long-term retention and loyalty, our programs are tailored to serve every stage of the customer journey.
WHO WE’RE SNIFFIN’ FOR:
We are adding two Lifecycle Marketing Managers to our Marketing Team, one focused on Growth and one on Retention. You will have an opportunity to specify which role you are most qualified for during the application process.
As a Lifecycle Marketing Manager, you will have one of two key focuses: Acquisition: Driving the introduction, cultivation, and conversion of prospects. OR Retention: Prioritizing subscriber happiness to enhance loyalty and retention.
In either role, you will play a pivotal part in our transformation. You should have a passion for direct response and lifecycle marketing, backed by a proven track record of developing high-impact, scalable growth or retention campaigns across email, SMS and push. Your love for segmentation and personalization, combined with a genuine affection for dogs, will empower you to craft strategies that delight both our customers and their humans.
If using AI and data driven insights to deliver the right solution to the right dog at precisely the right time gets your tail wagging (figuratively speaking), then one of these roles could be for you! Join our pack and help shape the future of personalized lifecycle marketing at BARK.
KEY DUTIES:
This position is a full-time position. It is located on-site at our office in New York City. We offer health insurance for both you and your pup, 401k, wonderful team lunches, cold brew on tap, and a dog to pet anytime you wish.
PAY TRANSPARENCY
FOR NJ/NY BASED APPLICANTS:
New York, NY
Hybrid (in office Tuesday- Thursday)
About Bark
BARK is the world’s most dog-centric company, dedicated to making dogs and their humans happy. Since 2011, we’ve been on a mission to create the best products, services, and content for dogs everywhere. From BarkBox and Super Chewer subscriptions to BARK Food and Bright dental solutions, we design toys, treats, and wellness products tailored to every pup’s unique needs. Partnering with retailers like Target, Amazon, and Chewy, we bring joy to millions of dogs through innovative, high-quality offerings.
At BARK, we’re always sniffing out ways to improve life for dogs and their humans. By leveraging data and cutting-edge technology, we deepen our understanding of what makes every dog special, crafting experiences that inspire tail wags. Life is better with dogs, and we’re looking for passionate, creative individuals to help us build a future where every dog can lead a healthy, happy life. Join us in putting dogs first—just as they deserve. Learn more at BARK.co.
WHO WE ARE:
The Lifecycle Marketing team at BARK is revolutionizing how we engage with millions of customers across DTC, retail, and eCommerce fronts. By harnessing big data, leveraging AI tools, innovative creative strategies, and a multi-channel approach, we're crafting a personalized 1:1 communications experience that anticipates and addresses each customer's evolving needs. From nurturing prospects and driving conversions to engaging subscribers, upselling, and fostering long-term retention and loyalty, our programs are tailored to serve every stage of the customer journey.
WHO WE’RE SNIFFIN’ FOR:
We are adding two Lifecycle Marketing Managers to our Marketing Team, one focused on Growth and one on Retention. You will have an opportunity to specify which role you are most qualified for during the application process.
As a Lifecycle Marketing Manager, you will have one of two key focuses: Acquisition: Driving the introduction, cultivation, and conversion of prospects. OR Retention: Prioritizing subscriber happiness to enhance loyalty and retention.
In either role, you will play a pivotal part in our transformation. You should have a passion for direct response and lifecycle marketing, backed by a proven track record of developing high-impact, scalable growth or retention campaigns across email, SMS and push. Your love for segmentation and personalization, combined with a genuine affection for dogs, will empower you to craft strategies that delight both our customers and their humans.
If using AI and data driven insights to deliver the right solution to the right dog at precisely the right time gets your tail wagging (figuratively speaking), then one of these roles could be for you! Join our pack and help shape the future of personalized lifecycle marketing at BARK.
KEY DUTIES:
- Strategize, build and execute automated lifecycle marketing journeys and one-off campaigns across all CRM channels (including email, SMS, push, and referral)
- Primary focus will be within our Play business, BarkBox and SuperChewer, however this role will influence our overall approach to CRM efforts which service all lines of business (BarkBox, SuperChewer, Bright, Air, Eats) and their respective customer journeys
- Building and owning the communication calendar, focusing on driving subscription volume for prospects, or improving retention rates for existing customers, in line with channel contribution expectations and KPIs
- Continuously conduct A/B tests and analyze results to develop insights that improve acquisition and win-back conversion rates, or engagement and retention rates
- Develop customer segmentation, targeting, and contact strategies to maximize conversion rate, LTV/CAC, and retention rates
- Create prospect nurture programs to ensure long-term engagement for our growing customer base while also being focused on driving education, engagement and retention
- Maintain a high bar for marketing creative and copy across lifecycle campaigns; partnering with internal teams and acting as an extension to our in-house creative team to reach key business results
- Articulate and share-out what’s resonating with customers. Owning KPI reporting, including weekly and monthly updates - with an opportunity to share out results to c-level on a regular basis
- Be an in-house expert in lifecycle marketing strategies and help shape how we improve and expand our lifecycle marketing efforts
- 5 years of experience in email/push/SMS marketing for D2C subscription businesses with a focus on converting prospects and churned customers, and engaging and retaining customers
- Experience building communications programs through CRM and/or marketing automation systems (Klaviyo, Attentive, Shopify, Tableau, Simon Data, Braze, Iterable, HubSpot or similar platform)
- Klaviyo expert, with working knowledge of other lcm platforms and channel best practices
- Familiarity with Canva, Illustrator, or another design tool a plus!
- Strong skills in analyzing product metrics and extracting actionable insights
- The ideal candidate thrives in a fast-paced environment, is scrappy and resourceful, and has strong creative sensibilities
- You will be expected to roll up your sleeves and get hands-on in executing while also assuring your strategy aligns with the business line as well as overall business goals
- Experience leading cross functional initiatives to get things done - brief building, templates, processes for working with in house teams, ie. creative, organic social
- Excellent written and verbal communications skills, including exceptional proofreading skills
- Self-starter who can work through immediate challenges while recommending modifications for enhanced efficiency
- Positive attitude, collaborative, and must love dogs!
This position is a full-time position. It is located on-site at our office in New York City. We offer health insurance for both you and your pup, 401k, wonderful team lunches, cold brew on tap, and a dog to pet anytime you wish.
PAY TRANSPARENCY
FOR NJ/NY BASED APPLICANTS:
- The base salary range for this position is $100,000- $130,000
- This position is eligible for equity
- This compensation range is based on BARKs good faith estimate as of the date of this posting and may be modified in the future. Actual pay for this position will depend on a variety of variables including location, travel, internal equity, experience, education, skills and expertise.
Salary : $100,000 - $130,000
