What are the responsibilities and job description for the Marketing Manager, Google Ads position at BARK?
Growth Marketing Manager - Google Ads
New York, NY; Full Time; Salaried
About Bark
Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.
Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.
Marketing - Growth
The Growth team is responsible for scaling the organization through marketing and advertising.We are the engine that brings the company new customers in order to make ALL the dogs happy. Our team is close-knit - we like to have fun and joke around, and we're often found nerding out on consumer behavior. If you find the challenge of reaching new dog parents online (and elsewhere) fun, come join us! Also if you know a good dad joke or two, that's a plus.
Who We’re Sniffing For
We’re looking for someone who is passionate about Paid Media with an expertise in Google Ads (SEM, YouTube, Demand Gen, Performance Max, etc.). The person in this role will be responsible for managing Google Ads to hit monthly channel goals for the core subscription products that made BARK famous, BarkBox and Super Chewer.
This person will report directly to the Director of Emerging Channels and sit on the Growth Marketing Team, responsible for all of BARK’s DTC sales spanning BarkBox, Super Chewer, BARK Food, BARK Bright and more.
KEY DUTIES
FOR NJ/NY BASED APPLICANTS:
New York, NY; Full Time; Salaried
About Bark
Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.
Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.
Marketing - Growth
The Growth team is responsible for scaling the organization through marketing and advertising.We are the engine that brings the company new customers in order to make ALL the dogs happy. Our team is close-knit - we like to have fun and joke around, and we're often found nerding out on consumer behavior. If you find the challenge of reaching new dog parents online (and elsewhere) fun, come join us! Also if you know a good dad joke or two, that's a plus.
Who We’re Sniffing For
We’re looking for someone who is passionate about Paid Media with an expertise in Google Ads (SEM, YouTube, Demand Gen, Performance Max, etc.). The person in this role will be responsible for managing Google Ads to hit monthly channel goals for the core subscription products that made BARK famous, BarkBox and Super Chewer.
This person will report directly to the Director of Emerging Channels and sit on the Growth Marketing Team, responsible for all of BARK’s DTC sales spanning BarkBox, Super Chewer, BARK Food, BARK Bright and more.
KEY DUTIES
- Manage all aspects of Google Ad campaigns (SEM, Demand Gen, YouTube, Display, etc.)
- Analyze and optimize ad campaigns to increase sales volume and improve customer acquisition costs
- Collaborate with a team of marketers, Google Ads specialists, and engineers
- Forecast KPIs for Google Ads categories
- Test new categories and products as they become available
- 3-5 years of experience in Paid Marketing (specifically Google Ads). Proficiency in Ads UI, best practices, optimization tactics, and analysis.
- In-depth knowledge of Google Ads, Google Merchant Center, Google Analytics, & Microsoft Advertising (formerly Bing Ads)
- An understanding of search engine optimization (SEO) and search engine marketing (SEM)
- Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients
- Competency with ChatGPT and DALL-E
- Communication Skills: Excellent written, verbal and presentation skills, with the ability to clearly and concisely communicate results and concepts to relevant stakeholders, including c-suite partners.
- Interpersonal Skills: Collaboration and teamwork, comfortable leading projects, coordinating peers and mentoring those around you.
- Adaptability: Demonstrated aptitude and appetite for picking up new ad products and tools.
- Attention to Detail: Sharp analytical mind with meticulous attention to detail and understanding of nuance.
- Business Acumen: Passion for growing and strengthening a business using data-driven approaches, with an understanding of key performance metrics.
- Optional - Education: Degree in Marketing
FOR NJ/NY BASED APPLICANTS:
- The base salary range for this position is $100,000- $115,000
- This position is eligible for equity
- This compensation range is based on BARKs good faith estimate as of the date of this posting and may be modified in the future. Actual pay for this position will depend on a variety of variables including location, travel, internal equity, experience, education, skills and expertise.
Salary : $100,000 - $115,000
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