What are the responsibilities and job description for the Director, Social position at Barkley?

We're looking for a leader with an insatiable curiosity who is eager to learn and take on new challenges. If you’re obsessed with social media, content creation, and like digging into online conversations to uncover insights, then we want to talk to you.

PRIMARY RESPONSIBILITIES

Embody and support the vision and strategic direction of BarkleyOKRP and the FUEL team
Key member of FUEL and Creative leadership team, making recommendations on philosophy, structure, team goals and tools, and working to future proof our department
Develop strong, trusted relationships with clients, media partners, vendors, channel reps and internal teams
Collaborate with Strategy and Comms team to develop content plans that support client objectives
Create insight-driven content strategies that deliver results on large scale campaigns
Identify opportunities for content partnerships and multi-platform media partnerships, when appropriate
Lead training and development to ensure partners have the necessary tools to be effective in their roles
Assist with defining scope and managing team’s hours and output to ensure projects are profitable and operating within scope
Provide creative solutions to optimize and manage content development projects
Develop measurement frameworks and measure performance to inform recommendations for optimization

OTHER ESSENTIAL DUTIES

Participate in new business pitches
Manage team dynamics and conflict resolution
Assist with recruiting, interviewing and hiring talent that elevates our team and clients
Empower innovative ideas by bringing appropriate new media technologies and capabilities to the ideation conversation
Regularly meet with media and industry reps to develop and maintain expertise on the technologies and capabilities available in the market that our teams can leverage
Provide thought leadership perspectives on trends and ahead-of-the-curve approaches to building, scaling and leveraging content and digital thinking
Oversee the development of compelling client presentations and reports
Facilitate training workshops for clients and internal teams in a way that participants can understand and get excited about

Industry leader with 8 years of advertising and/or content experience
2 years of management experience
Demonstrated success with client relationships and team management
Proven experience integrating with research/strategy, creative and analytics teams
Outstanding communication skills, both written and oral
Sophisticated levels of time management and strict eye for detail
Fortitude to stay calm under pressure
Creative problem solver with strong critical thinking skills to manage the unknown
Genuine interest in emerging technology, pop culture, internet trends and staying on top of social platform updates, ad formats and paid media trends
Deep knowledge of all social media platforms (Instagram, TikTok, X, Pinterest, YouTube, etc) and best practices
Proficient in social listening tools (Sprout, Sprinklr)
Experience working with paid media and/or paid media teams
Advanced reporting skills and extensive analytical capabilities
Bachelors Degree in strategic communication, advertising, marketing, digital media or related field

We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.

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