What are the responsibilities and job description for the FREELANCE / CONTRACT | New Business Development Lead, Putney position at Barkley?
*Please note - this is a freelance / contract opportunity for 2-3 months with an hourly salary plus commissioned rate on new business, with potential to convert to a full-time role.*
Putney is a dynamic and innovative black-owned advertising agency within BarkleyOKRP dedicated to creating disruptive, non-traditional brand campaigns for our general market clients. We blend creativity, strategy, design and execution to drive growth and achieve our clients' business objectives.
This is a unique opportunity to make a significant impact on the growth and success of a dynamic new agency. You’ll have a meaningful impact on crafting the shape of this vital new company whose mission is to showcase both emerging and established BIPOC talent. By connecting these culturally relevant voices with brands, we can develop work that has that has an impact on both the brand and the culture. Your contributions will be instrumental in fostering meaningful connections that resonate beyond the immediate business needs to create rewarding and impactful experiences for those that engage with our brand.
We are looking for a passionate and results-driven New Business Development Leader to join our team and spearhead our business development efforts. The New Business Leader will be responsible for identifying, pursuing, and securing new business opportunities for the agency. This role requires a strategic thinker with a deep understanding of the advertising industry, strong networking skills, and the ability to develop and execute effective business development strategies. The ideal candidate will have a proven track record of driving revenue growth and building long-lasting client relationships.
Key Responsibilities:
- Business Development Strategy & Account Management: Develop and implement a comprehensive business development strategy to identify and target potential clients and industries that align with the agency's strengths and capabilities.
- Lead Generation: Proactively generate new leads through various channels, including networking, industry events, referrals, and digital marketing.
- Pitching and Proposals: Lead the development and presentation of compelling pitches and proposals that effectively communicate the agency's value proposition and creative solutions.
- Client Relationship Management: Build and maintain strong relationships with prospective and existing clients, understanding their needs and ensuring exceptional client satisfaction. Plan project, coordinate teams and work with CEO to manage client budget to reach their brand marketing goals.
- Market Research: Conduct thorough market research to stay informed about industry trends, competitor activities, and emerging opportunities.
- Collaboration: Work closely with internal teams, including creative, strategy, and account management, to ensure a cohesive approach to new business development.
- Performance Metrics: Set and track performance metrics and KPIs to measure the success of business development efforts and report progress to senior management.
Qualifications:
- Bachelor’s degree in business, Marketing, Advertising, or a related field. MBA preferred.
- 5 years of experience in business development, sales, or a related role within the advertising or marketing industry with a proven track record of securing new business and driving revenue growth.
- Excellent communication, presentation, and negotiation skills.
- Strong networking abilities and a robust industry network.
- Strategic thinker with the ability to identify and capitalize on new business opportunities.
- Self-motivated, results-oriented, and able to work independently and as part of a team.
BarkleyOKRP’s Commitment to Diversity & Inclusion
- We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
- BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.
