Product Owner – Digital Marketing

Job Title: Product Owner - Digital Marketing

Department: IT

Reports to: CTO / Manager Software Development

Position Purpose:

We're looking for a Digital Marketing Product Owner to lead the strategy and execution of our consumer-facing websites and registered member experiences. This role sits at the intersection of Marketing, Technology, and Customer Experience - responsible for shaping high-impact digital journeys that drive engagement, loyalty, and business growth. You'll own the product roadmap, collaborate closely with Marketing and Development teams, and ensure our digital touchpoints are modern, accessible, and aligned with our brand. If you thrive in fast-paced environments, have a passion for delivering exceptional web experiences, and love working with data and design to solve real-world problems - we want to hear from you.

Key Responsibilities:

• Serve as the primary Product Owner for all consumer-facing web domains and registered member experiences, owning the product vision, roadmap, and prioritized backlog.
• Collaborate regularly with the Marketing team to align on business goals, gather feedback, and recommend iterative enhancements that improve customer engagement and conversion.
• Own and manage the website development backlog, prioritizing items based on:
• • Marketing and event-driven initiatives
  • Security and compliance updates
  • Accessibility standards (WCAG)
  • Performance optimizations
  • Defect resolution and technical debt reduction

• Write clear, actionable user stories and acceptance criteria, following Agile and industry best practices.
• Provide ongoing clarification and guidance to developers, designers, QA, and stakeholders throughout the development lifecycle.
• Lead User Acceptance Testing (UAT) to validate functionality, ensure quality, and approve features for production release.
• Maintain a forward-looking product roadmap across short- (3 months), medium- (6 months), and long-term (9 months) planning horizons, ensuring alignment with strategic business objectives.
• Partner with UX and analytics teams to identify friction points, monitor site performance, and use data-driven insights to optimize user journeys.
• Support the Marketing team in the effective use of the Content Management System (CMS), including training, documentation, and functional enhancements.
• Act as the voice of the customer and advocate for continuous improvement in the digital experience, ensuring consistency, usability, and personalization across all web touchpoints.
• Stay up to date with digital marketing trends, tools, and technologies to proactively identify opportunities for innovation and competitive differentiation.

Experience/Qualifications:

• 3-5 years of experience partnering with Marketing teams to deliver digital products or web platforms that drive engagement and conversion.
• 3-5 years of experience as a Product Owner or in a similar role, working closely with cross-functional development teams.
• Prior hands-on experience with Content Management Systems (CMS), including content workflows and user administration.
• 5 years of experience operating in Agile environments, with a strong preference for Kanban methodology.
• Solid understanding of web accessibility standards (WCAG), search engine optimization (SEO), and web performance best practices.
• Exceptional communication, prioritization, and stakeholder management skills.
• Demonstrated ability to translate business needs into actionable product requirements.
• Proven track record of delivering customer-centric digital experiences aligned with brand and business objectives.
• Experience managing or contributing to high-traffic websites, especially those with event-based or seasonal traffic spikes.
• Familiarity with web analytics tools (e.g., Google Analytics, Hotjar) and using data to inform product decisions.
• Experience working with ADO as an agile tool is a plus.
• Automotive industry knowledge or a personal passion for collector cars is a plus.

Culture

Barrett-Jackson's culture is live and in-person our business to the core. Team members are in the office 5 days per week, 8am to 5pm at the Scottsdale, AZ headquarters. During live events the company largely travels together to produce and ensure each event is a success. This requires weekend work and long hours. Most will tell you they'd prefer to be nowhere else. There is unparalleled excitement and energy to each and every event.

For more information on Barrett-Jackon, please visit our website at https://www.barrett-jackson.com/ and follow us on social media via Instagram and Twitter @barrett_jackson, and LinkedIn at https://www.linkedin.com/company/barrett-jackson-auction-company/.

To apply for this role, please submit a resume via LinkedIn along with a letter telling us your story, connection to Barrett-Jackson, and why this job is the job for you.