Account Director, Grocery

WPP Unite Overview

There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.

GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.

WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.

Barrows

Barrows brings 40 years of expertise in retail design and marketing, and excels in leveraging insights and cutting-edge digital strategies to create engaging omni-channel experiences.

As a key part of WPP Unite, Barrows will help shape the future of commerce marketing across renowned brand categories and retailers, and drive meaningful results for one of the world’s leading consumer goods companies.

Roles & Responsibilities

Within the WPP Unite structure Barrows is looking to bring on a dynamic and results-oriented Account Director to join our team, focusing on commerce for Unilever across one of their key channels, Grocery. This role is pivotal in driving integrated marketing strategies that leverage commerce insights to enhance brand presence and performance in the digital and physical retail landscapes within the Grocery channel.

In addition to bringing a killer attitude and energy, this individual must be able to:

• Drive the creation and implementation or retail experience (both physical and digital) in the Grocery channel across key customers (Kroger, Albertson's, HEB, etc.)
• Manage projects and serve as key liaison among clients, strategy, and design teams, clearly defining project scope, managing timelines and ensuring ongoing communication among all parties
• Act as the main point of contact for a group of dedicated clients and manage their project needs from initial brief to implementation
• Direct, guide, and support output for the strategy, creative, digital and operations teams working on the project
• Communicate with clients and sales team on project statuses as well as scope and timeline changes in order to set proper client expectations
• Monitor project performance against client’s objectives, making optimization recommendations as necessary
• Manage appropriate and innovative commerce solutions
• Deliver ad hoc reports and analysis internally to stakeholders
• Support pre-forecasting of client requirements
• Build deep and sustainable client relationships at all levels
• Achieve a culture of accountability, discipline, and pride across the total business with a view to being the best company in the industry

Qualifications

• 8 years of experience in a marketing agency, retailer, or digital company
• In depth understanding of the Grocery channel landscape and ecosystem
• Experience with brand and trade activations
• Entrepreneurial mindset with hunger for growth
• Excited about working in a startup environment with an all-hands-on-deck mindset
• Friendly and dynamic disposition with strong interpersonal skills
• Ability to be decisive and true in conviction; driven and logical thinker
• Ability to lead by example and perform well under pressure
• Computer literate, administratively strong, attention to detail, accountable
• Proven track record of building revenue in a retail marketing environment
• CPG experience preferred
• Shopper/Commerce background preferred
• Ability to work in the office 3 days a week.

Benefits

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• and more....