Senior Manager, Marketing Strategy

We appreciate your interest in employment with Barry’s! Barry’s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department (people@barrys.com).

Barry’s is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.

Please be aware that smoking is prohibited in all indoor areas of Barry’s studios and corporate offices.

About The Role

The Senior Manager, Marketing Strategy plays a key role in supporting Barry’s marketing initiatives by developing and executing integrated campaigns, aligning brand messaging globally, and driving client attendance and loyalty. This role collaborates with internal teams and external partners to ensure marketing efforts are well-executed, culturally relevant, and aligned with business objectives.

What You'll Do

Drive the Business

• Lead marketing campaign briefs and initiatives; manage kickoff calls, project management, retrospectives, and ongoing activities to support campaign execution on time and on budget
• Support the development and execution of marketing rollouts across internal and external stakeholders including studio teams, talent, and global franchise partners that drive sales and attendance
• Maintain campaign calendars and timelines; communicate proactively about campaign progress and results execution of product marketing initiatives, promotions, and brand activations
• Partner with cross-functional teams to align marketing plans with business goals, product offerings, pricing strategy, and client experience and hospitality
• Advocate for key audiences—clients, instructors, and staff—by ensuring marketing strategies are designed with them in mind
• Work closely with internal and external creative teams to ensure brand storytelling is compelling and culturally relevant
• Support beta test and market test initiatives, tracking results and insights for future improvements
• Utilize data and insights to inform campaign execution and decision-making
• Lead presentations and reports that support marketing program insights and the development of ongoing campaign learnings and best practices
• Stay informed on industry trends, competitors, and consumer behavior to refine marketing strategies
  
  

Strategic Planning & Execution

• Manage projects by setting timelines according to previously established SLAs, tracking deliverables, and ensuring successful completion within scope
• Coordinate the development of client acquisition, retention, and loyalty strategies at the local, national, and international levels managing the Barry’s Global Corporate Marketing Calendar
• Help operationalize and scale national campaigns through process improvements and executional support
• Work with Brand team to position Barry’s within cultural conversations in real-time
  
  

Create and Maintain Structure

• Participate in marketing meetings and studio strategy discussions
• Identify opportunities to improve marketing processes, tools, and cross-functional collaboration
• Develop repeatable execution processes, including checklists and timeline templates, to enhance efficiency
  
  

Data and Reporting

• Own, track, and optimize against sales and brand health goals.
• Gather insights to interpret market trends and competitive dynamics
• Help prepare materials for high-level executive presentations, ensuring alignment on strategy and objectives
  
  

Qualifications

• 4 years of experience working in marketing, communications, or relevant field
• Minimally acceptable skills/proficiencies/certifications for this position are:
• In-depth knowledge of marketing and communications processes
• Understanding of the Fitness space and overall Health & Wellness industries
• Ability to work independently and take initiative with a high level of energy and enthusiasm
• Excellent verbal and written communication skills
• Working knowledge of Microsoft, G-Suite, Adobe, and Canva platforms
• Ability to handle multiple projects and deadlines in a fast-paced environment
• Ability to garner consensus from a large team and obtain stakeholder buy-in on new, complex or challenging ideas
• Strong attention to detail
• Ability to work cooperatively and effectively with different personality types as well as other departments, vendors and clients
• Ability to transition seamlessly among projects of varying scale, audience, format and distribution channel
• Ability to lead, delegate to, and collaborate with colleagues, including those who may work remotely/in other regions