Social Media and Community Engagement Manager

Overview

We are seeking a talented and experienced Social Media and Community Engagement Manager to join our team in Peabody, MA. The Barton Companies’ Social Media and Community Engagement Manager, reporting to the Director of Marketing, will be the go-to for social media, video editing, and online community management for our four brands: Barton Associates, Barton Healthcare Staffing, Barton Careers, and Wellhart. The selected candidate will be responsible for creating marketing content that drives traffic to our sites utilizing multiple forms of media across multiple social channels. This candidate will also provide analytical reporting on all media efforts.

Perks of the Job

• Vibrant and collaborative team environment
• Stable Monday-Friday work schedule
• Competitive compensation package
• Generous Paid Time Off (PTO) and holiday benefits
• Regular team-building events and charitable activities
• 401(k) plan with company match
• Comprehensive health insurance (low-deductible PPO, dental, and vision coverage)
• Discounted gym membership
• Opportunities for career advancement within the company

Responsibilities

• Develop and maintain a content calendar for all social media channels
• Manage and create content for various social media platforms, including LinkedIn, Facebook, Twitter, Handshake, and Instagram
• Execute paid social media campaigns, with a focus on LinkedIn and Facebook
• Monitor, analyze, and report on social media performance using tools like SEMRush and Google Analytics
• Engage with online communities and respond to comments, messages, and reviews
• Work closely with the design and content team members to conceptualize and design ads for use in social media marketing.
• Work closely with the content team members to create and share engaging content for all Barton’s websites and social media pages.
• Stay up-to-date with the latest social media trends and best practices
• Create and edit video content for social media platforms
• Work closely with Graphic Designer to conceptualize and design ads, flyers, infographics, etc.for both print and digital distribution
• Develop and nurture relationships with influencers and industry partners

Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• 3-5 years of experience in social media management and community engagement
• Proven success in developing and executing paid social media campaigns, particularly on LinkedIn and Facebook
• Strong understanding of social media analytics and reporting
• Excellent written and verbal communication skills
• Proficiency in social media management tools and platforms
• Familiarity with SEMRush or other social media tools
• Strong organizational skills and ability to manage multiple projects simultaneously
• Creative mindset with the ability to generate innovative content ideas
• Experience in the healthcare or staffing industry is a plus

Company Overview

Barton Associates specializes in providing the healthcare industry with best-in-class staffing (locum tenens) services throughout the United States. Since its inception, Barton has prided itself on building exceptional relationships with both its clients and providers, all of which originates from their world-class training program and strong commitment to their employees.

Locum tenens, a Latin term meaning “holding the place,” is a $4.1 billion industry that is projected to reach $6.2 billion in the next 5 years.  As our industry continues its rapid growth path, Barton Associates is poised to grow along with it. In 2001, Barton Associates was founded in a small office in Massachusetts’ North Shore. Since then, the company has grown to over 850 employees in 9 offices across 7 states (Massachusetts, Florida, Connecticut, Texas, New Hampshire, Nevada, and Arizona) with more on the horizon.