Paid Media Buyer

Based Brands Media is a team of expert growth marketers dedicated to supporting mission-driven brands that prioritize customer well-being. We partner with brands that not only have proven product-market fit but also share our commitment to transparency, integrity, and the long-term well-being of their customers. Our approach focuses on delivering measurable results that drive contribution margin, using omni-channel attribution and real-time performance metrics to ensure every marketing effort contributes to sustainable growth across all marketing channels.

At Based Brands Media, we believe that successful mission-driven brands build loyal, long-term customers by aligning their marketing with their core values and mission. We offer premium media production and strategic ad management to help these brands reach and convert their target audiences.

We are seeking a results-driven Paid Media Buyer with 3-5 years of experience in running Meta (Facebook/Instagram) and Google Ads campaigns. In this role, you will be responsible for planning, executing, and optimizing paid media campaigns that align with client objectives and drive measurable results.

As a Paid Media Buyer, you will analyze market data, identify target audiences, allocate budgets effectively, and ensure optimal ad placements across digital channels. You will collaborate closely with internal teams and clients, ensuring campaigns align with overall marketing strategies while delivering exceptional ROI.

You have a deep understanding of paid media platforms and experience in developing and optimizing campaigns for maximum impact. You are skilled at balancing creativity with data-driven decision-making and thrive in a fast-paced, results-oriented environment. Your strategic mindset and hands-on approach enable you to drive campaign success while maintaining strong relationships with clients and media vendors.

• Develop and execute paid media strategies across Meta and Google platforms to achieve client objectives.
• Analyze market data and audience demographics to identify optimal media channels for campaigns.
• Manage and allocate ad spend effectively to maximize ROI while staying within campaign budgets.
• Negotiate with media vendors to secure competitive placements and pricing.
• Implement media buys and oversee the delivery of ads across selected channels.
• Continuously track key performance metrics, including impressions, clicks, conversions, and ROI, making data-driven adjustments as needed.
• Provide detailed performance reports and actionable insights to clients.
• Stay updated on industry trends, platform changes, and emerging technologies to identify new opportunities.
• Collaborate with creative and strategy teams to ensure campaign alignment with brand goals.

In your first 90 days, you will:

• Take ownership of paid media campaigns across 3-4 key client accounts
• Develop and implement new audience targeting strategies based on performance data
• Establish trusted relationships with client stakeholders through regular performance reviews

• 3-5 years of experience in paid media buying, specifically on Meta and Google platforms.
• Proven track record of managing budgets and optimizing campaigns for performance.
• Strong analytical skills to interpret data and make informed campaign decisions.
• Excellent communication skills to liaise effectively with clients, vendors, and internal teams.
• Strong negotiation skills to secure favorable pricing and placements.
• In-depth knowledge of media channels, audience targeting, and industry trends.
• Technical proficiency in media buying platforms and ad-serving technologies.
• Exceptional project management skills to handle multiple campaigns & meet deadlines.
• Alignment with Based Brands Media's mission and values.

If you are passionate about driving meaningful growth for mission-driven brands and have a track record of delivering exceptional paid media results, we want to hear from you!